Instagram Reveals Priorities for 2022, Plans to Double Down on Videos

Instagram Head Adam Mosseri on Tuesday introduced the photo-sharing app’s key priorities for 2022, which embrace doubling down on movies. He highlighted movies, messaging, transparency, and creators because the 4 key areas on which the Meta-owned platform can be specializing in within the coming yr. The Instagram head additionally talked about main updates that landed on the applying this yr like delicate content material management and the characteristic to cover like counts. Additionally, Instagram launched Limits and Hidden Words that block out the abusive direct message (DM) requests this yr.

Mosseri through a video on Twitter revealed the Instagram’s normal objectives for 2022.

“We’re going to have to rethink what Instagram is because the world is changing quickly and we’re going to have to change with it”, mentioned Mosseri. In the video, Mosseri lists out Instagram’s priorities for 2022 that embrace movies, messaging, transparency, and creators.

In the approaching yr, Instagram is planning to consolidate all of its video codecs round Reels.

“We’re going to double down on our concentrate on video, we’re not only a photo-sharing app, and consolidate all our video codecs round Reels and proceed to develop that product”, he added. Mosseri said Instagram will focus on messaging and will double down work on controls to improve transparency in the coming year. He ensured that Instagram will introduce more monetisation products to help and empower the creators to make a living on the platform.

“We’re interested by who we’re, what we worth, and what sort of change we wish to have an effect on on this planet,” Mosseri said.

In the video, Mosseri also talks about the functionalities that Instagram introduced this year to provide users more control over their feeds and profiles. These include controls to filter sensitive content, ‘hide like count’ feature, and ‘limits’ feature.

The sensitivity filter released in July allows people to set limits around how much potentially sensitive content they might see on their ”Explore” page. With the hide like count feature, users can remove the number of likes on their posts. Limits automatically hide comments and DM requests from people who don’t follow the user or who have recently started following the user.