“Why would I ever use Instagram Reels?” you is likely to be questioning. Well, Instagram has a query of its personal: Do you want cash? Are you curious about… being wealthy?

Seeking to incentivize customers to publish extra of the TikTok-like content material that the platform is absolutely, actually attempting to make occur, Instagram is reportedly beefing up the bonuses it at the moment affords to creators who use Reels.

Yet one other symptom of the TikTok-ification Of All Things, Reels was launched in 2020 as Facebook’s reply to the short-form video craze. Much like on TikTok, Instagram customers can publish 15-second movies set to music on Reels, with the choice to repost and reply to different customers’ clips and a trove of enhancing instruments at their disposal to make chopping and syncing movies maximally intuitive.

In reality, the function’s interface is trying an increasing number of much like TikTok’s with every passing day: On Friday, it was reported that Reels had additionally added text-to-speech and voice results—accessibility options which have turn into so ubiquitously related to TikTok, the app’s unique voice actor filed swimsuit in opposition to the platform, claiming she’d by no means licensed the usage of her recordings within the 1000’s of viral movies they have been utilized in.

Back in July, Meta CEO Mark Zuckerberg pledged to pay out $1 billion by way of 2022 with the intention to provide “…creators new ways to earn money for the content they create on Facebook and Instagram.” For Reels, these bonuses have diversified wildly, with some customers reportedly being supplied as a lot as $35,000 in a month, as long as their Reels obtain 58.31 million views (sure, that’s extraordinarily particular).

But on Friday, TechCrunch reported on anecdotal claims by some creators with smaller followings who’ve seen the payouts on provide multiply by an element of 10 within the final month alone. One Instagram consumer with about 24,000 followers informed the positioning that they have been eligible for a bonus of as much as $800 final month in the event that they obtained 1.7 million views on all reels posted—a quantity that jumped to $8,500 for 9.28 million views this month.

As TechCrunch notes, it’s extremely tough to nail down any hard-and-fast standards for who’s being supplied what amount of cash. One consumer, Maddy Corbin, who has ~52,000 followers, reported being supplied as much as $1,000 for her reels in a month whereas a few of her creators friends have been supplied far decrease sums.

“I saw some people that had more followers than me and they could only make $600,” Corbin informed TechCrunch. “I wish I knew more on how that was generated. All I can think of is maybe it’s based off of past Reels’ performance.”

In dangling money incentives in entrance of customers with the intention to get them to create on their platform as an alternative of TikTok, Instagram just isn’t alone: YouTube and Snapchat every deployed their very own creator funds in current months, with YouTube asserting that it could pay out as much as $10,000 a month for viral movies and Snapchat rolling out Spotlight Challenges, an incentives program the place the prizes vary from $1,000 to $25,000.

Gizmodo reached out to Instagram for clarification on how the bonuses for Reels creators are calculated and can replace this publish with their response. In an announcement to TechCrunch, Instagram mentioned that the funds have been nonetheless being examined as they proceed to turn into accessible to extra creators and are anticipated “to fluctuate while we’re still getting started.”

“We’ve designed bonuses so that we can help as many creators as we can in a way that is achievable and drives meaningful earnings,” Instagram mentioned. “Our goal is for bonuses to become more personalized over time.”