Instagram Adds Subscriber-Only Features for Creators: Details

Instagram on Thursday introduced new options aimed toward creators as a part of the corporate’s makes an attempt to make the social media platform “the best online space for creators to make a living.” The firm has launched subscriber chats, subscriber reels, subscriber posts, and a subscriber residence. Under the subscriber residence tab, customers will have the ability to filter out posts which can be solely out there to them. Back in January, the corporate had introduced the primary model of its subscriptions characteristic for creators within the US. The firm was additionally discovered testing the options in India in the identical month.

Adam Mosseri, Head of Instagram, introduced in a video submit on the social media platform that the corporate is now introducing extra subscription options to Instagram. The subscriber chats, subscriber reels, subscriber posts, and subscriber residence options will enable creators on the platform to have a gradual and sustainable earnings, in response to Mosseri.

The newly launched subscriber chats characteristic will enable creators to work together with as much as 30 subscribers at a time. In the video, it appears the characteristic creates a particular group chat between the creator and their subscribers. Subscriber posts, in response to Mosseri, was one of the requested options by creators. It permits creators to submit images, Reels, and movies only for their subscribers. This is paired with the subscriber residence characteristic that lets subscribers view all of the unique content material that has been posted by a creator — that they’ve subscribed to — underneath a single tab.

Instagram had began testing the options with a number of creators within the US within the January this yr. At that point, it solely provided subscriber tales, subscriber badge, and subscriber stay options. According to a report, in the identical month, Instagram began displaying the choice to subscribe to pick out creators. At the time, Gadgets 360 was in a position to entry the subscription web page of one of many creator’s profile. The subscription pricing was additionally show — Rs. 89, Rs. 440, and Rs. 890 a month.