Indian apps and video games noticed a 200 % enhance in lively month-to-month customers in 2021 in comparison with 2019, a Google Play official mentioned in a weblog publish on Thursday. Google Play Partnerships Director Aditya Swamy within the weblog mentioned there was an 80 % enhance in shoppers spends in 2021 in comparison with 2019 on Google Play. “Indian apps and games saw a 200 percent increase in active monthly users and an 80 percent increase in consumers spends in 2021 compared to 2019 on Google Play. Local developers are also finding global audiences with Indian apps and games seeing a 150 percent increase in time spent by users outside India in 2021 compared to 2019 on Google Play,” Swamy mentioned.

Swamy said that India has crossed a significant milestone of 100 unicorns — a privately held startup valued at over $1 billion (roughly Rs. 7,900 crore) — and a good portion of those have been companies powered by apps.

He mentioned the enterprising and thriving ecosystem of builders and startups within the nation has helped Google Play, which has accomplished 10 years in India, create a vibrant ecosystem of wonderful apps throughout classes.

“Especially in the past two years, we have seen apps across categories such as education, payments, health, entertainment, and gaming witness stupendous growth,” Swamy mentioned.

He mentioned that there was nice momentum in gaming too with Ludo King turning into one of many first Indian video games to cross 500 million downloads.

Swamy mentioned greater than 2.5 billion individuals in over 190 nations use Google Play each month to find apps, video games, and digital content material and greater than two million builders work with the organisation to construct their companies and attain individuals throughout the globe.