I attempted the Krispy Kreme Xbox doughnut | Engadget

I’m ambivalent about cross-brand synergy — sometimes hole enterprise offers borne from some misguided perception that sure, these two issues work collectively and can promote extra… one thing. Microsoft — extra particularly, Xbox — likes to tie its onyx consoles to meals firms, tender drinks and the remaining. While selling the Xbox One X within the US alone, there have been collaborations with Taco Bell, Doritos, Mountain Dew and, er, Totino’s pizza rolls.

On the opposite hand, I additionally like doughnuts.

In the UK, American doughnut firm Krispy Kreme is celebrating the Xbox’s twentieth anniversary with an iced donut embellished to seem like the console’s nexus image. If you’re prepared to purchase a field of 12, you’ll additionally get a code with an opportunity to win a Series X. However, I dwell alone and have poor self-control, so I purchased a field of three — for the photographs, in fact.

I don’t assume inexperienced is a very appetizing colour for pastry treats, however it sells Xbox the model — form of? The colour appears nearer to Krispy Kreme’s shade of inexperienced, and never fairly as vivid because the almost-lime Xbox brand. The skinny layer of inexperienced icing doesn’t have a taste, and there’s a dusting of powdered sugar to point the collaboration. Otherwise, sure, it’s a crammed Krispy Kreme, puffy scrumptious yeast-raised donut. I’m not right here to debate cake versus yeast donuts — please take it out on me over on Twitter.

Then I bit in deeper. Maybe it’s the Mountain Dew tie-ins with video gaming’s previous, however I feared some form of aggressive citrus jam/jelly or neon fondant nonsense. Thankfully, as an alternative: thick, wealthy chocolate brownie fondant that’s fairly scrumptious however not excessively cloying. 

The limited-edition doughnuts are on sale within the UK till August twenty second.