Big tech daddy and daddy are combating.

On Monday, Meta (the corporate previously referred to as Facebook) announced a brand new characteristic in its Horizon Worlds digital actuality online game the place a restricted variety of in-app creators might start to promote issues like digital equipment. The announcement got here with a giant caveat: creators will fork over 47.5% of each sale to Oculus and Meta. The heavy tax was greater than creators anticipated, and plenty of of them weren’t happy about it.

Now, Apple has weighed in on the talk, responding to Meta’s announcement and pulling punches in a statement to MarketWatch.

“Meta has repeatedly taken aim at Apple for charging developers a 30% commission for in-app purchases in the App Store — and have used small businesses and creators as a scapegoat at every turn. Now Meta seeks to charge those same creators significantly more than any other platform. The announcement lays bare Meta’s hypocrisy. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own,” the corporate mentioned in an announcement.

Mark Zuckerberg, the Facebook founder himself, personally posted about Apple’s hefty fee on his personal Facebook Pages in November 2021, and launched a mechanism for Meta creators to subvert Apple’s payment system. Less than seven months later, the Zuck’s firm is poised to exceed the Apple tax by greater than a one half.

Meta has harangued Apple for years for its 30% app retailer transaction payment. For occasion, in a company blogpost from August 2020, Fidji Simo, then a Facebook vp, wrote, “We hope Apple will consider permanently changing its requirements for apps to use its payment processing platform as well as reduce the associated 30% tax.” And in an replace to the put up, Simo added, “We asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests.”

On Tuesday, commenting on Meta’s creator gross sales announcement and the 47.5% complete payment, Vivek Sharma, vp of Meta’s Horizon, instructed The Verge, “We think it’s a pretty competitive rate in the market.” He added, “we believe in the other platforms being able to have their share.”

Is 50:50 actually a good break up for creators relating to meticulously coded and crafted simulated butterfly wings? Apple, a minimum of, doesn’t assume so.