How Google Turned Zurich Engineer Into Bulgarian Serial Killer ‘The Sadist’

Imagine googling your identify and discovering your picture linked to a Wikipedia article a few serial killer and rapist who goes by the identical identify. It can flip your life the wrong way up, proper? Exactly what occurred with Hristo Georgiev, a Zurich-based engineer. Georgiev was as soon as scrolling by way of his inbox when he stumbled upon an e-mail from certainly one of his former colleagues, who needed him to know that Google had wrongly linked his image to a former Bulgarian assassin. 

In a blogpost, Georgiev mentioned that after studying the e-mail he opened Google and typed his identify within the search bar. And sure, his colleague wasn’t unsuitable. Google did present Georgiev’s picture however with the Wikipedia web page of the Bulgarian serial killer, who was executed on August 28, 1980.

The engineer, although, thought that somebody was making an attempt to drag off an elaborate prank on him, however as soon as he opened the Wikipedia web page, he discovered no image of him there. “It turns out that Google’s knowledge graph algorithm somehow falsely associated my photo with the Wikipedia article about the serial killer,” he wrote in his weblog. Georgiev added that it was shocking and unusual as his identify wasn’t particular or distinctive in any respect. “There are literally hundreds of other people with my name, and despite all that, my personal photo ended up being associated with a serial killer,” he mentioned.    

Here’s how the web page appeared earlier than it was fastened. Check it out.

After having a very good chortle with some buddies, Georgiev gave this growth a critical thought and realised the darker path it could have taken. He mentioned that after studying the Wikipedia article, one may work out that he and the killer had been two totally different folks, however “one can never be so sure”. The proven fact that an algorithm utilized by billions can so simply bend info in such methods is really terrifying, Georgiev added.

Georgiev mentioned whosoever is on the Internet should take care of their Internet illustration. “The rampant spread of fake news and cancel culture has made literally everyone who’s not anonymously vulnerable,” he mentioned. The Zurich-based engineer went on so as to add {that a} small mistake, just like the one he confronted, may very properly result in “anything from a minor inconvenience to a disaster”, decimating careers and reputations of individuals in a matter of days. Georgiev additional mentioned that the incident had modified his opinion that such issues occurred solely to others but it surely will not occur to him. “I was certainly wrong about that. Maybe letting a single Internet company “manage the world’s info” probably isn’t such a great idea. “Some meals for thought,” he said.

Georgiev later updated that the issue was fixed. A search for Hristo Georgiev’s name now doesn’t attach an image to the Wikipedia page about the Bulgarian serial killer infamous known as ‘The Sadist’.  


It’s Google I/O time this week on Orbital, the Gadgets 360 podcast, as we discuss Android 12, Wear OS, and more. Later (starting at 27:29), we jump over to Army of the Dead, Zack Snyder’s Netflix zombie heist movie. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.
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