Head of Instagram says Instagram is not a photograph sharing app

Instagram is not a photograph sharing app, in line with Adam Mosseri, the pinnacle of Instagram. In a video posted to his Instagram and Twitter accounts, Mosseri mentioned the corporate is seeking to lean into leisure and video after seeing the success of opponents like TikTok and YouTube.

He describes some upcoming adjustments and experiments that Instagram can be doing, together with displaying customers suggestions for subjects they’re not following and making video extra immersive by providing a full-screen expertise.

We heard not too long ago about Instagram’s experiments with algorithmic additions inside the primary feed, however the concept of basing them off of subjects that customers can choose seems to be a brand new one for the platform. The app has additionally had full-screen video experiences for some time for content material posted to IGTV, Reels, and Stories, however Mosseri says the corporate desires to “embrace video more broadly.”

The message that Instagram is sending is evident: it not desires to be regarded as the “square photo-sharing app,” as Mosseri places it, however as a substitute as a normal leisure app pushed by algorithms and movies. At the second, although, it’s imprecise as to how Instagram plans on doing that — and whether or not it’ll be enhancing and innovating on options popularized by apps like TikTok or simply making one thing with a couple of Facebook-y tweaks.