WarnerMedia’s HBO Max streaming service will launch in 15 European nations, together with Poland, Portugal, and Romania, on March 8, making it out there in 61 territories throughout Europe and the Americas.

The service, owned by AT&T, entered Europe in October by launching within the Nordics and Spain, with a bunch of promotional affords to seize prospects from Netflix and Walt Disney’s Disney+.

In Eastern Europe and Portugal, other than a lovely month-to-month worth, prospects signing up in the course of the launch supply will get 33 % off from the common worth for all times, Johannes Larcher, head of HBO Max International, stated in an interview.

The month-to-month subscription for HBO Portugal was EUR 4.99 (roughly Rs. 420) per 30 days and HBO Max will likely be priced at EUR 5.99 (roughly Rs. 500), however current subscribers and those who join in March should pay EUR 3.99 (roughly Rs. 340) a month.

Unlike the promotional launch affords within the Nordics and Spain, current prospects within the new markets will get the diminished worth for all times.

The firm didn’t disclose costs for the Netherlands.

“We only started launching HBO Max in new markets in the middle of last year and added almost 8 million subscribers outside the US in 2021,” Larcher stated.

HBO ended the yr with 73.8 million subscribers for its streaming service and namesake cable community.

It plans to launch the service in one other six European nations, together with Greece and Turkey, later this yr.

However, HBO Max won’t be out there within the UK, Germany, and Italy for the subsequent few years attributable to an current take care of Sky.

While the corporate has plans to launch HBO Max in 190 nations by 2026, it has not introduced any plans for Asia but.

“We are working hard on preparing for a potential launch in Asia … it’s fair to expect that Southeast Asia would probably be the first market in Asia we would go in with HBO Max,” Larcher stated.

© Thomson Reuters 2022