HBO Max Slashes Price After HBO’s Departure From Amazon Prime Video

Like a New Jersey mobster struggling to deal with his household whereas concurrently confronting his personal psychological well being points, HBO is making an attempt to make you a proposal you may’t refuse.

After hemorrhaging subscribers on account of executives’ determination to yank HBO from Amazon Prime Video’s Channels, WarnerMedia, the platform’s mother or father firm, is dangling a 50% off sale in entrance of would-be HBO Max customers in an effort to woo them again to the platform.

According to Deadline, the half-off low cost will run from at the moment by way of September 26 and can be out there to each new and returning subscribers who had beforehand accessed HBO by way of Amazon’s Channels platform. The deal, which can last as long as six months, would deliver HBO Max’s month-to-month subscription price right down to $7.49 (HBO Max sometimes prices $15/month with out adverts, or $10 a month with adverts.)

On Sept. 15, HBO was faraway from Amazon Prime Video’s Channels service—the results of a deal reduce by HBO’s mother or father firm, WarnerMedia, years earlier that had sought to finish the connection as a part of an effort to chop out the center man in order that HBO “owns” extra of its subscribers. For the document, HBO Max will nonetheless be out there as an app on Amazon’s Fire TV service—which is distinct from Amazon Channels—however the determination to sever Channels customers from their HBO accounts has already resulted in roughly 5 million canceled subscriptions, all within the identify of hopefully securing HBO Max as the first entry level for future subscribers who need to entry its proprietary streaming content material.

It’s price noting that the sticking level within the earlier placement deal was the truth that it had allowed Amazon’s Channels division to keep up management of HBO’s streaming knowledge—which simply didn’t sit proper with HBO. Sometimes you simply need to be the capo of your personal subscription knowledge, capiche? This prosperous north Jersey suburb isn’t large enough for all these streaming platforms and their respective powerful wars—and on the finish of the day, there can solely be personal massive boss on the town. In gabagool’s identify, we pray.