Warner Bros. Discovery is rising the value of an HBO Max subscription for the primary time. As of right now, new customers on the ad-free plan pays $16 per 30 days. Existing subscribers, who’re at present paying $15 per 30 days, must pony up an additional buck beginning on their subsequent billing cycle, however not earlier than February eleventh.

“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” WBD instructed Variety in an announcement. It’s not clear whether or not the value of the ad-supported plan goes up. That at present prices $10 per 30 days.

HBO Max debuted in May 2020, so it has gone nearly three years and not using a worth enhance. WBD is planning to merge HBO Max and Discovery+ this spring, so the timing of the value hike is intriguing, provided that the corporate hasn’t indicated how a lot the mixed service will value and even the title of it. A report final month recommended that the fused streaming service might merely be referred to as “Max.”

In the meantime, subscribers is likely to be forgiven for feeling aggrieved concerning the worth enhance. Since WarnerMedia and Discovery merged to create WBD final yr, the corporate has been slashing prices at HBO Max. It has canceledsomeprojects, removedtitlesit owns from the platform and canned unreleased exclusive movies in favor of tax writeoffs. Despite including more moderen exhibits, movies and different content material to the platform in latest months, there is a case to be made that WBD is charging extra for much less.

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