Google has launched a web-based marketing campaign asking Apple to “fix texting” by adopting the Rich Communication Services (RCS) protocol for messaging. Currently, Apple makes use of the outdated SMS and MMS expertise for communication with customers exterior the corporate’s ecosystem. According to Google, this has led to customers sharing low decision movies. Google, the agency that develops the Android working system, additionally highlighted that the outdated SMS and MMS expertise has additionally led to damaged group chats and lacking learn receipts. Without RCS, Apple customers can’t ship messages to Android telephones over cellular information or Wi-Fi.
The US tech large, Google, has launched a web-based marketing campaign via the Android web site, asking Apple to forego the outdated SMS and MMS expertise and undertake the RCS expertise as a substitute, for messaging. Google claims that this would not hamper the expertise for customers speaking inside the Apple ecosystem, however will enhance messaging between Android telephones and iPhone fashions.
Google mentioned that the present expertise utilized by Apple would not enable customers to speak with Wi-Fi. This may cause points when a person would not have good cell reception, in keeping with Google. Apple additionally would not present if the particular person you’re texting with is typing, would not show learn receipts, shows damaged group chats when texting with Android customers, the corporate provides. Currently, the messages are additionally not encrypted, and the pictures and movies shared through messages are additionally extremely compressed. It is to be famous that these points pertain to cross-platform communication, not Apple’s iMessage, the place all of the above-mentioned options can be found.
In the in the meantime, Google has highlighted third-party immediate messaging platforms like WhatsApp and Signal. These messaging platforms work on each Android and iOS, permitting iPhone and Android smartphone house owners to textual content one another with out utilizing SMS. Google has additionally shared some screenshots of customers who’re complaining about Apple’s lack of initiative to undertake RCS. Texting remains to be broadly utilized in international locations just like the US, the place customers on Android can have a degraded expertise when texting iPhone house owners, who’ve entry to iMessage.
Google has additionally mentioned the color of message bubbles on Apple’s Messages app. Google claims that iPhone fashions make studying texts with Android smartphones troublesome as Apple makes use of white textual content on a vivid inexperienced background. Apple is but to reply to Google’s on-line marketing campaign asking it to undertake RCS, or revealed any plans to combine the RCS protocol into its Messages app iOS and iPadOS.
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