Google’s new advert goes full Jony Ive on the Pixel 5A headphone jack

Yesterday marked the discharge of Google’s $449 Pixel 5A with 5G, and the corporate has simply launched a two-minute video that celebrates one of many cellphone’s perfect {hardware} options. No, it’s not the brand new IP67 mud and water resistance. It’s not the bigger display screen or the largest battery in a Pixel but.

It’s all in regards to the headphone jack, or “the circle” as this very Jony Ive-esque spot always refers to it. Google is actually getting on the market with its YouTube promoting, and also you’ve most likely by no means seen a video a few headphone jack fairly like this. I imply, the advert makes use of footage of an area station docking to underline the “satisfying feeling of click” you get when plugging headphones into Google’s newest cellphone.

My favourite half is when it dives proper into the nitty-gritty of headphone jack terminology: Google says the Pixel 5A is “designed to welcome both 1/8th-inch three-pole TRS and four-pole TRRS connections.”

Even the video’s description is on level:

Calling this perfectly-symmetrical, technological marvel, a “headphone jack” could really feel like an understatement…however technically, that’s what it’s known as, so… truthful sufficient. Behold! The Headphone Jack, on the Google Pixel 5a with 5G.

The narrator declares the Pixel 5A’s headphone jack to be “a glorious achievement that draws from our past as it propels us into the future.”

But one thing about that line acquired to me. Because now, my buddies, we should come tumbling again to actuality, the place that “future” solely applies to the midrange Pixel. Google’s subsequent flagship smartphones, the Pixel 6 and Pixel 6 Pro, received’t have the circle. However good it could be, it’s been absent on the top-tier Pixels because the Pixel 2.