Season 5 of Formula 1: Drive to Survive might doubtlessly embrace scenes of McLaren Racing CEO Zak Brown smashing a Chromebook or Android pill, Tom Brady-style, because of a new arrangement between the team and Google.

In 2020, McLaren exited its cope with OnePlus that produced a number of powerfully-specced black and orange Android telephones, however there’s no indication of an identical branding train coming to the Pixel sequence anytime quickly.

Instead, the brand new “multi-year” settlement between Google and McLaren is placing branding on the MCL36 (spot the Android emblem peeking alongside the engine cowl, whereas the acquainted colours of Google Chrome might be on the wheel covers) pushed by Lando Norris and Daniel Ricciardo, their race fits and helmets, and on McLaren’s Number 58 McLaren MX Extreme E race automobile drivers and staff.

They additionally say that McLaren will use “5G-enabled Android devices and Chrome browser across its operations during practice sessions, qualifying and races to support the drivers and team, with the goal of improving on-track performance.” In a press release, Brown mentioned “By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance. We’re looking forward to an exciting partnership that spans across Formula 1 and Extreme E.”

As a viewer, the inclusion is much less annoying than the race broadcast’s often-useless “Insights powered by AWS” sponsored by Amazon, however as Microsoft has discovered with its Surface and the NFL, the actual branding alternative comes when somebody decides to spike your gear.