Google is reportedly creating two new media codecs to supply High Dynamic Range (HDR) video and 3D audio underneath a brand new consumer-recognizable model identify. As per a report, the Alphabet-owned firm shared its plan for open media codecs, internally often called Project Caviar, at a closed-door occasion with {hardware} producers, earlier this yr. Google’s entry will successfully tackle Dolby Atmos and Dolby Vision, that are at present accessible to {hardware} producers at a further licensing payment. Google reportedly intends to counter this licensing charges mannequin by providing royalty-free media codecs that permit {hardware} producers to supply related premium media experiences at no additional value.
According to a report by Protocol, Google’s Group Product Manager Roshan Baliga, laid out the objective of the venture as to construct “a healthier, broader ecosystem” for premium media experiences, in a leaked video of the closed-door presentation with {hardware} producers.
Google’s efforts to make open media a actuality have, till now, primarily centered on the event of recent open-source codecs — packages that compress and decompress audio and video media, in keeping with the report. However, Project Caviar will concentrate on creating 3D audio and HDR video codecs that utilise current codecs however supply extra wealthy, extra immersive media playback experiences.
The firm reportedly intends to take the choices a step forward of Dolby by offering higher flexibility round a wider vary of audio setups and permitting customers to file video in HDR10+ after which share it through YouTube and different companies.
As per the report, Dolby at present fees TV producers $2 (roughly Rs. 160) to $3 (roughly Rs. 240) to license Dolby Vision, in keeping with its Cloud Media Solutions, Senior Vice President, Giles Baker. However, Dolby hasn’t publicly disclosed licensing charges for Atmos; which is claimed to be considerably decrease than the $15 (roughly Rs. 1,200) per license for Dolby Atmos audio on Xbox console.
Samsung beforehand tried its hand at establishing a substitute for Dolby Vision by co-developing HDR10+, however failed to grasp its final imaginative and prescient of turning into a family identify, in keeping with Protocol, whereas prime streaming service gamers like Netflix, Disney+, and HBO Max, have added help for and endorsed Dolby Vision. A bunch of corporations referred to as the Alliance for Open Media, can be creating a brand new audio format referred to as Immersive Audio Container for 3D experiences on a variety of open codecs, however its means to tackle the model identify of Dolby stays to be seen. Google, alternatively, is nicely positioned to tackle Dolby, if it utilises the affect of its YouTube app on sensible TVs and streaming machine producers, in keeping with the report.
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