Google Stadia’s Service Is Being Sold As ‘Google Stream’ To Some Companies

Google isn’t precisely generally known as a gaming firm, so it was fascinating to see the corporate attempt to step into the gaming area with Google Stadia, a recreation streaming service that permits players to buy video games and stream it on just about any system they need, wherever and each time they need.

However, it’s doable that Stadia was solely meant to be a demo of Google’s know-how and that the higher aim was to supply a backend to firms. According to a report from Business Insider (paywall), Google has began to promote Stadia’s streaming know-how to different firms equivalent to Bungie and Peloton the place they’ve rebranded it as “Google Stream”.

Keep in thoughts that Google is just not eliminating Stadia. Back in 2021, Google confirmed that they might be promoting Stadia’s know-how as a service to different firms, which means that firms who needed to supply recreation streaming may merely pay Google to make use of their providers as an alternative of constructing their very own.

It could be just like how Google Workspace lets firms buy their very own domains however nonetheless use Gmail’s interface. With Peloton, the corporate is reportedly utilizing Google Stream to assist stream video games on its health bikes, however the scenario is much less clear with Bungie. The report claims that Google was in talks with Bungie final 12 months, however now that Sony shall be buying them, it’s unclear how it will proceed.

Filed in Gaming >General. Read extra about Google and Stadia. Source: xda-developers

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