Google’s search outcomes on desktop will load in a steady scroll as a substitute of dividing into pages, the company has announced. The transfer follows an analogous change made on cellular in October final yr, however isn’t fairly an “infinite” scroll. Instead, Google will load six pages of outcomes right into a single scroll earlier than providing customers a “See more” button to indicate extra outcomes. 

Google says the change is rolling out first for English searches within the US, however judging by the rollout of the function on cellular it appears secure to count on to see extra markets and languages added over time. 

The change mirrors the design of most social media feeds, the place new content material is constantly loaded as you scroll down a web page slightly than asking customers to click on or faucet for extra posts. Ideally, it should make looking out faster, and will make it much less essential for web sites to be on the primary web page of search outcomes. Google previously said that “most people who want additional information” will sometimes “browse up to four pages of search results.” 

However, given the large drop-off in clicks that reportedly occurs between the primary couple of outcomes and the remainder of the primary web page, the combat to be the primary web site on the web page is more likely to be simply as intense as ever.