Google Play Gets UPI Autopay for Subscription Payments in India

Google Play launched UPI Autopay for subscription-based purchases in India on Tuesday. UPI was initially made obtainable on the platform as a fee choice again in 2019. Google claims that it helps over 300 native fee strategies in over 60 nations. The National Payments Corporation of India (NPCI) had launched the UPI AutoPay characteristic for recurring funds earlier this yr in July. It permits prospects to set an e-mandate for cyclical bills like telephone payments, EMI funds, insurance coverage, electrical energy payments, leisure/ OTT subscriptions, and extra.

Google introduced on Tuesday that its [Google Play] prospects can now use the UPI Autopay characteristic for his or her subscription-based purchases in India. The retailer now gives a “Pay with UPI” choice after prospects choose a subscription plan. They will then should approve the acquisition of their supported UPI app. This step is predicted to assist native builders in increasing their subscription plans.

UPI Autopay was launched in India by NPCI in July. It permits customers to set e-mandates for recurring purchases by way of eligible apps. Furthermore, one-time, day by day, weekly, fortnightly, month-to-month, bi-monthly, quarterly, half-yearly, and yearly mandates might be arrange by customers.

The introduction of UPI Autopay on Google Play comes practically a month after the brand new Reserve Bank of India (RBI) auto-debit guidelines that got here into impact on October 1. This change has reportedly impacted lakhs of consumers in India with recurring on-line transactions. All auto-debit transactions like subscription funds for Netflix or YouTube now undergo a brand new course of.

Even worldwide recurring transactions by way of credit score and debit playing cards in addition to pay as you go fee devices (PPIs) have been affected. RBI introduced in 2019 that these measures are aimed at limiting fraud. They additionally permit prospects to cease recurring funds from their finish and stay notified about such transactions.

Netflix India had already enabled assist for UPI Autopay in August earlier this yr seemingly in anticipation of those modifications.