Google Play launched UPI Autopay for subscription-based purchases in India on Tuesday. UPI was initially made accessible on the platform as a cost possibility again in 2019. Google claims that it helps over 300 native cost strategies in over 60 international locations. The National Payments Corporation of India (NPCI) had launched the UPI AutoPay characteristic for recurring funds earlier this yr in July. It allows prospects to set an e-mandate for cyclical bills like telephone payments, EMI funds, insurance coverage, electrical energy payments, leisure/ OTT subscriptions, and extra.

Google introduced on Tuesday that its [Google Play] prospects can now use the UPI Autopay characteristic for his or her subscription-based purchases in India. The retailer now provides a “Pay with UPI” possibility after prospects choose a subscription plan. They will then need to approve the acquisition of their supported UPI app. This step is predicted to help native builders in increasing their subscription plans.

UPI Autopay was launched in India by NPCI in July. It permits customers to set e-mandates for recurring purchases by eligible apps. Furthermore, one-time, every day, weekly, fortnightly, month-to-month, bi-monthly, quarterly, half-yearly, and yearly mandates may be arrange by customers.

The introduction of UPI Autopay on Google Play comes almost a month after the brand new Reserve Bank of India (RBI) auto-debit guidelines that got here into impact on October 1. This change has reportedly impacted lakhs of shoppers in India with recurring on-line transactions. All auto-debit transactions like subscription funds for Netflix or YouTube now undergo a brand new course of.

Even worldwide recurring transactions by credit score and debit playing cards in addition to pay as you go cost devices (PPIs) have been affected. RBI introduced in 2019 that these measures are aimed at proscribing fraud. They additionally enable prospects to cease recurring funds from their finish and stay notified about such transactions.

Netflix India had already enabled assist for UPI Autopay in August earlier this yr seemingly in anticipation of those adjustments.