The US Department of Justice is predicted to file an antitrust lawsuit towards Alphabet’s Google in weeks over its dominance within the internet advertising market, Bloomberg News reported on Thursday, citing folks aware of the matter.The Justice Department is more likely to reject concessions supplied by [Alphabet](https://www.gadgets360.com/tags/alphabet), the [report]([https://bit.ly/3aDfNTL](https://bit.ly/3aDfNTL) stated.DoJ didn’t instantly reply to Reuters requests for remark and [Google](https://www.gadgets360.com/google) declined to remark.Last week, the Wall Street Journal [reported](https://www.wsj.com/articles/google-offers-concessions-to-fend-off-u-s-antitrust-lawsuit-11657296591) that Google has supplied concessions to keep away from a possible US antitrust lawsuit, together with a proposal to spin off elements of its enterprise that auctions and locations advertisements on web sites and apps right into a separate firm underneath Alphabet.However, a Google spokesperson instructed Reuters on Friday that it was partaking with regulators to handle their issues, including that it has no plans to promote or exit the ad-tech enterprise.The DoJ has been investigating Google’s ad-tech practices since 2019 and expedited the inquiry into the promoting market in latest months underneath the supervision of antitrust division’s official Doha Mekki, the report stated.The Justice Department sued Google in October 2020, accusing the corporate of illegally utilizing its market muscle to hobble rivals, within the greatest problem to the facility and affect of [Big Tech](https://www.gadgets360.com/tags/big-tech) in a long time.In June finish, Alphabet unit Google was [targeted](https://www.gadgets360.com/web/information/google-fresh-complaints-eu-consumer-groups-privacy-3113470) by a French shopper group and its friends in complaints to privateness watchdogs over its huge trove of customers’ private information harvested by way of their Google accounts, European shopper organisation BEUC stated.In addition to the French shopper group, others in Greece, the Czech Republic, Norway and Slovenia have taken their gripes to their information safety authorities, BEUC stated.It stated the German shopper physique had despatched a warning letter to [Google](https://www.gadgets360.com/google) that might result in a civil lawsuit, whereas shopper companies within the Netherlands, Denmark and Sweden had written to their privateness regulators alerting them about Google’s practices.* * *

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