Google is transferring components of its well-liked YouTube video service from the promoting firm’s inside information heart infrastructure to the corporate’s cloud service, the pinnacle of Google’s cloud mentioned.

The effort signifies Google is wanting inward because it seeks to broaden its share of the rising cloud-computing market and turn into much less reliant on ads showing on its net search engine and different properties.

Historically, Google has leaned by itself techniques to run its most generally used functions throughout laptop servers in its information facilities. The Google Cloud Platform providing has coexisted individually, and Google has not undertaken the trouble emigrate its eponymous search engine, for instance, to the Google public cloud.

But the corporate’s perspective on the worth of getting its prime merchandise use the cloud similar to third-party functions has shifted.

“Part of evolving the cloud is having our own services use it more and more, and they are,” Thomas Kurian, CEO of Google Cloud, informed CNBC in an interview final month. “Parts of YouTube are moving to Google Cloud.”

The change will deliver Google extra consistent with its fundamental U.S. rivals, Amazon and Microsoft.

In 2019 Amazon said its shopper enterprise had turned off its last Oracle database in favor of databases from Amazon Web Services, after years of work. Microsoft has sought to make its LinkedIn social network and Minecraft video game extra depending on the corporate’s personal Azure public cloud.

The Google Workspace bundle of productiveness apps previously referred to as G Suite, the Waze navigation app and the DeepMind artificial-intelligence analysis group all draw on Google cloud infrastructure, Kurian mentioned.

YouTube is completely different. It’s the second largest web site on the web, based on Amazon’s Alexa analytics tool, with over 2 billion customers every month. Google bought the property in 2006 for $1.65 billion.

Google’s choice to devour public-cloud assets for YouTube and different shopper companies may make life simpler for the corporate’s salespeople, who’re consistently attempting to influence massive firms to attempt constructing on the Google cloud or operating current functions on the Google Cloud Platform. Salespeople will have the ability to say the Google cloud is nice sufficient for the corporate’s business-critical workloads.

That, over time, might enhance Google’s cloud income. In the primary quarter nearly 58% of Google parent Alphabet’s revenue got here from the Google Search and Other class, which incorporates promoting displayed on Google’s net search engine, Gmail, Google Maps and different on-line locations it operates. Google’s cloud enterprise, which incorporates the general public cloud and Google Workspace, delivered 7% of income however grew sooner.

The cloud unit has narrowed Alphabet’s working margin with billions in annual losses for no less than three years, however the largest cloud infrastructure supplier by income, Amazon Web Services, has turn into a key source of profit.

Google held 5% of the cloud infrastructure market in 2019, whereas Amazon had 45% and Microsoft had about 18%, based on know-how trade analysis firm Gartner. Gartner has not launched more moderen figures.

WATCH: Google Cloud’s Thomas Kurian on the future of cloud and Google