Facing elevated regulatory stress, on Thursday, Google moved to additional slash the charges it collects from downloads of its subscription-based Play Store choices for Android.

Back in March, Google introduced plans to scale back its reduce from Play Store proceeds on most apps from 30% down to fifteen% efficient July 1. Google’s solely actual competitor within the trade, Apple, costs a 30% charge for subscription companies for the primary yr and 15% for every year thereafter. Apple does make an exception for apps with income beneath $1 million, solely taking a 15% reduce from the bounce.

In its blog post immediately, Google stated that it’s going additional and 99% of the builders that populate the Play Store will now qualify for the decrease 15% service charge from day one in a transfer away from a “one size fits all” service charge mannequin “…to ensure all types of businesses can be successful… and encourage our diverse app ecosystem.”

The firm additionally introduced an up to date coverage round commissions on ebooks, music streaming companies—“where content costs account for the majority of sales”—with these companies now being eligible for charges as little as 10%. That shift, in accordance with Google, is designed to minimize the monetary burden on “developers and the communities of artists, musicians, and authors they represent.”

Both Google and Apple have been below fireplace for the exorbitant charges they cost builders in current months, and each firms are the topic of a high-stakes authorized battle with Epic Games, which moved to sue after the businesses kicked the massively common sport Fortnite out of their respective app shops in August. Google can be at the moment going through a pack of state and federal antitrust lawsuits—together with one being introduced by a bunch of 36 states and the District of Columbia that particularly accuses the corporate of making the most of its appreciable market energy to foist its malignant cellular app retailer insurance policies on weak builders.