Google Doubling Down on Investment in Its Own Hardware: Report

Google Pixel 7 sequence powered by the second-generation Tensor G2 SoC was unveiled not too long ago and the search big is trying to guess excessive on its Pixel units. Now, a brand new report claims that Google is planning to “double down” on Pixel telephones and its personal {hardware}. On the backdrop of Samsung’s falling numbers, the tech big is reportedly transferring product growth and software program engineering workers who work on providers for non-Google units to work on Google-branded units. The transfer may scale back the size of assist for companions together with Samsung. Google may develop Google providers for premium android smartphone makers similar to Samsung, OnePlus and Xiaomi.

As per a report by The Information, Google is “doubling down” on Pixel telephones and its personal {hardware}. The Android maker is reportedly transferring product growth and software program engineering workers engaged on options for non-Google {hardware} to work on Google-branded units.

Google’s largest Android associate Samsung is dropping clients to Apple in mature markets and the search big is reportedly involved in regards to the South Korean firm’s falling numbers and its influence on Google’s cell advert enterprise. Google’s search govt, Sissie Hsiao reportedly confirmed to the publication that CEO Sundar Pichai believes that the corporate making its personal units “best positions the company to be protected” from market shifts within the cell market.

The report citing an inside doc state that Google’s current determination to take away Google Assistant assist on some Wear OS smartwatches in addition to lowering assist for Assistant options similar to Driving Mode have been a part of this shift throughout the firm.

Google has reportedly singled out Samsung and Chinese manufacturers OnePlus and Xiaomi as premium Android cellphone companions for which it ought to develop the perfect Google providers. However, different cell phone producers might not get the identical stage of consideration.


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