Google Doubling Down on Investment in Its Own Hardware: Report

Google Pixel 7 sequence powered by the second-generation Tensor G2 SoC was unveiled just lately and the search big is trying to wager excessive on its Pixel gadgets. Now, a brand new report claims that Google is planning to “double down” on Pixel telephones and its personal {hardware}. On the backdrop of Samsung’s falling numbers, the tech big is reportedly shifting product growth and software program engineering workers who work on companies for non-Google gadgets to work on Google-branded gadgets. The transfer may cut back the dimensions of assist for companions together with Samsung. Google may develop Google companies for premium android smartphone makers resembling Samsung, OnePlus and Xiaomi.

As per a report by The Information, Google is “doubling down” on Pixel telephones and its personal {hardware}. The Android maker is reportedly shifting product growth and software program engineering workers engaged on options for non-Google {hardware} to work on Google-branded gadgets.

Google’s greatest Android associate Samsung is shedding prospects to Apple in mature markets and the search big is reportedly involved in regards to the South Korean firm’s falling numbers and its impression on Google’s cellular advert enterprise. Google’s search govt, Sissie Hsiao reportedly confirmed to the publication that CEO Sundar Pichai believes that the corporate making its personal gadgets “best positions the company to be protected” from market shifts within the cellular market.

The report citing an inner doc state that Google’s current determination to take away Google Assistant assist on some Wear OS smartwatches in addition to lowering assist for Assistant options resembling Driving Mode had been a part of this shift throughout the firm.

Google has reportedly singled out Samsung and Chinese manufacturers OnePlus and Xiaomi as premium Android cellphone companions for which it ought to develop the most effective Google companies. However, different cell phone producers could not get the identical degree of consideration.