Ford’s New Ad Pokes Fun at Elon Musk’s Loud Mouth and Thin Skin

Ford Motor Company has simply 2.5% of the U.S. electrical car market. But if a brand new advert from the carmaker is any indication, Tesla CEO Elon Musk ought to look out, as a result of Detroit is gunning for him. Ford has a brand new advert that pokes enjoyable on the notoriously thin-skinned billionaire, albeit with out naming Musk explicitly. And America’s wealthiest oligarch will possible see it as a shot throughout the bow.

“Right now it could seem like the only people who matter are the loudest,” the narrator says over footage of a hand scrolling on a smartphone within the new Ford ad.

“Those who want to tear things down and then fly away on their personal spaceships when things get hard,” the narrator continues. “But we’ve got 182,000 people and they’re building.”

The new advert, first noticed by Ad Age journal, is on the market on YouTube however might be making its broadcast debut throughout the Kentucky Derby. And it’s a captivating try at reaching center class Americans who could also be fed up with the whiny and entitled angle Musk has so usually proven on Twitter, a platform he’s attempting to buy for $44 billion.

Musk, cofounder of SpaceX, has beforehand stated he’d prefer to die on Mars, although it appears possible he’d must carry alongside some indentured servants to make that occur—servants that might clearly be dying with him. But like a lot of Musk’s unfulfilled guarantees for the longer term, it appears unlikely he’ll be going to Mars anytime quickly.

The new advert clearly needs to spotlight Ford staff, however can also be doing in order a strategy to distinction the best way that staff are handled at Musk’s corporations. Tesla, which has roughly 53% of the electrical car market within the U.S., is a non-union store which has a surprising history of worker abuse.

The advert additionally notes that Ford assembles extra automobiles within the U.S. than different automobile producers, possible one other jab at Tesla, which just lately opened an enormous manufacturing unit in China.

What will Musk tweet in response to this advert? Something both extremely bland or wildly inappropriate—the billionaire’s solely two speeds in Twitter dialog.

Which means we are able to both count on Musk to say one thing like “Ford? More like Bored!” or he’ll examine the individuals who work at Ford to Adolf Hitler, as he did with Canadian Prime Minister Justin Trudeau again in February. There’s no center floor with Musk.