Home Tech Ford tries to battle F-150 Lightning scalpers by banning resales | Engadget

Ford tries to battle F-150 Lightning scalpers by banning resales | Engadget

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Ford tries to battle F-150 Lightning scalpers by banning resales | Engadget

Ford is swamped with F-150 Lightning orders, and it is taking particular steps to ensure the electrical pickup truck reaches honest-to-goodness patrons. Roadshow reports Ford is now giving dealerships the choice to ban prospects from reselling the Lightning for as much as a 12 months after buy. As the (since-pulled) doc on the F-150 Gen 14 boards revealed, the seller might “seek injunctive relief” to dam the possession switch and even demand cost for “all value” generated from the sale.

The automaker can also be cracking down on a “limited number” of sellers that allegedly violated gross sales and repair phrases by forcing prospects to make further funds past these Ford requires. It’s not clear simply what these funds have been, though this means they have been greater than the markups you ceaselessly see when automobiles are scarce or in excessive demand.

This no-resale clause is not new to the automotive world. Ford used it to make sure its GT supercar reached actual house owners. However, it is nonetheless uncommon for EVs — notably for comparatively mainstream autos just like the F-150 Lighting. This displays the recognition of the Lightning, after all, but it surely may additionally be important to Ford. Scalping has harm entry to many different tech merchandise, equivalent to recreation consoles and video playing cards — Ford doubtless would not need these opportunists to bitter the launch of such an necessary automobile, notably with Chevy, Rivian and Tesla chasing after lots of the similar prospects.

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