Facebook has launched a brand new skilled mode for profiles that may let eligible creators earn cash with out the necessity to create a separate Page. The function is a part of Facebook dad or mum Meta’s $1 billion funding in creators that features bonuses for Instagram influencers and an enlargement to the Stars program announced yesterday by CEO Mark Zuckerberg.
The greatest function {of professional} mode profiles is the addition of the Reels Play bonus program that enables creators to earn as much as $35,000 a month primarily based on views of qualifying reels (movies). Previously, that program was solely open to customers with Pages. It’ll be invitation-only for skilled profiles to begin with, with extra details about the way to create reels here.
As a part of Reels, Facebook is planning so as to add the flexibility to create longer, 60 second reels, save drafts mid-creation and create compositions from a number of clips. Those options are coming “soon” and it is planning to increase Reels to extra nations subsequent yr, too. Professional Mode additionally lets profiles see the identical sort of publish and viewers analytics knowledge that Page customers get, together with shares, reactions and feedback. You may see your follower progress over time.
There’s a caveat that, not surprisingly, entails privateness. Once you activate skilled mode, “anyone can follow you and see your public content in their feed,” Facebook mentioned. However, you will nonetheless have the ability to restrict particular posts or updates to pals solely.
Facebook is taking part in catchup to rival platforms with the creator neighborhood, significantly TikTok, which just lately handed 3 billion downloads and is forward of Facebook in person engagement. On high of the brand new profiles, it just lately launched the Stars store website that lets creators earn money from followers with out paying app retailer commissions. Professional mode is testing with a restricted variety of profiles at the moment within the US, however shall be expanded to extra individuals within the US “soon” and extra nations within the coming months.
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