Facebook mother or father Meta Platforms stated on Thursday it was revamping the principle feed on its Facebook app to prioritise “discovery” of recent content material, as a substitute of posts from accounts customers comply with, in a bid to type its apps after short-form video competitor TikTok.

Meta executives have voiced elevated urgency in current months round boosting Meta’s Reels, much like TikTok’s quick video format, which has been particularly well-liked with youthful customers. ‘Home’, Facebook’s most important information feed tab that customers will see once they open the app, will begin closely that includes well-liked posts from accounts that customers don’t comply with, together with reels and tales, CEO Mark Zuckerberg said in a publish.

Facebook will recommend posts to customers with its machine studying rating system and is investing in synthetic intelligence (AI) to serve really useful content material, it added. Its present information feed, that includes current posts from pals, pages and teams that customers actively select to comply with, will transfer to a brand new separate tab referred to as ‘Feeds’.

Feeds will embrace commercials, nonetheless, Meta stated that it’ll not have posts recommended for the person. Adam Mosseri, head of the corporate’s Instagram app, introduced exams of a extra “immersive” TikTok-style viewing expertise in May, whereas Chief Executive Officer Mark Zuckerberg instructed buyers in April that Meta was making vital investments in AI and machine studying to help the “discovery engine” strategy. Earlier this month, Chief Product Officer Chris Cox instructed staff there was a plan to extend fivefold the variety of graphic processing models (GPUs) in its information centres by the year-end to supply further computing energy for AI.

© Thomson Reuters 2022