Facebook Plans to Change Its Name Because the Brand is Toxic

Facebook plans to vary its firm identify as quickly as subsequent week, in line with a brand new report from the Verge. The identify change is supposedly attributable to Facebook’s need to be seen as greater than a social media firm, however everyone knows the true motive: The Facebook model is totally poisonous.

CEO Mark Zuckerberg might make an announcement concerning the identify change at Facebook’s Connect convention on October 28, or it might be accomplished sooner, in line with the Verge. But Facebook is maintaining tight lipped about any identify adjustments that will or is probably not over the horizon.

“We don’t comment on rumor or speculation,” Facebook spokesperson Joe Osborne advised Gizmodo through e mail early Wednesday.

The Verge experiences Facebook’s rebrand would solely be for its mother or father firm, a lot in the identical manner that Google rebranded to Alphabet, leaving Google nonetheless a product underneath the bigger company umbrella. In this state of affairs, Facebook would presumably be demoted to the identify of only one product amongst many which are owned by the corporate, together with Instagram, WhatsApp, and Oculus.

From the Verge:

I’m advised that the brand new Facebook firm identify is a closely-guarded secret inside its partitions and never recognized extensively, even amongst its full senior management. A potential identify might have one thing to do with Horizon, the identify of the still-unreleased VR model of Facebook-meets-Roblox that the corporate has been creating for the previous few years. The identify of that app was not too long ago tweaked to Horizon Worlds shortly after Facebook demoed a model for office collaboration called Horizon Workrooms.

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Facebook’s model picture has struggled attributable to numerous scandals over the previous few years, together with the Cambridge Analytica debacle in 2016, the election of neo-fascist Donald Trump to the presidency, the Capitol Insurrection on January 6, 2021, and the United Nations discovering that Facebook contributed to genocide in Myanmar.

Most not too long ago, a former Facebook employee-turned-whistleblower, Frances Haugen, testified to a U.S. Senate subcommittee earlier this month that what’s good for Facebook tends to be very unhealthy for society.

If Facebook goes by way of with the identify change, the social media big will be a part of different manufacturers with poisonous photographs that needed to tweak their core choices, like when the most important tobacco firm on the planet, Philip Morris, modified its mother or father firm identify to Altria Group. Or when fried meals acquired a really unhealthy wrap within the Nineteen Nineties and Kentucky Fried Chicken turned KFC. Even Dunkin’ Donuts formally modified its identify to only Dunkin’ in 2018 as a result of it needed to department out and deal with meals that’s somewhat bit more healthy.

Will most shoppers even discover if Facebook adjustments its identify? Maybe not, amongst individuals who solely use the Facebook social media platform. If you have been making an attempt to speak about Alphabet with an aged relative would you trouble utilizing the identify Alphabet or would you simply name the whole firm Google, like everybody else? That’s what we thought.