Facebook on Thursday mentioned it reduces the distribution of sure content material together with clickbait, posts with “sensationalist” or exaggerated well being claims or low-quality movies on its information feed, and outlined its content material tips because the social media platform faces elevated scrutiny over the way it shows content material to customers.

In a blog post, Facebook mentioned it sought to supply readability on the content material it down-ranks within the information feed, which the corporate mentioned relies partially on suggestions from customers.

The submit comes after the Wall Street Journal reported last week that efforts to vary the content material algorithm to spice up “meaningful social interaction” ended up rewarding posts with outrage or sensationalism.

Facebook mentioned it additionally demotes content material from information publishers that customers charge as untrusted in surveys and content material posted by pages or accounts that repeatedly violate its guidelines.

In different Facebook-related information, the platform mentioned it’s underreporting the outcomes of its promoting enterprise on Apple iOS gadgets, acknowledging that current privateness modifications from the iPhone maker have made it dearer and tough for manufacturers to promote on Facebook.

Facebook mentioned it estimates it’s underreporting “conversions,” an trade time period that features shopping for of merchandise or different actions an individual takes after seeing an commercial, by 15 p.c, including that the determine diversified amongst particular person advertisers. Facebook mentioned it believed precise conversions similar to gross sales and app downloads are greater than reported.

The announcement comes as Facebook and the bigger digital promoting trade continues to grapple with the privateness controls carried out by Apple in April, that are designed to restrict digital advertisers from monitoring iPhone customers for promoting functions with out their consent.

Facebook fought again towards the modifications, arguing it might harm small companies that depend on focused promoting to seek out new prospects.

The social media firm beforehand warned traders that there could be “greater impact” of the Apple modifications on Facebook’s commercial enterprise throughout the third quarter in contrast with its second quarter.

© Thomson Reuters 2021