Former WhatsApp Chief Business Officer Neeraj Arora has introduced the launch of his new enterprise referred to as HalloApp that works as an ad-free, non-public social community. The newest providing is touted to come back as a “real-relationship network” that enables customers to have real-life conversations with their contacts. Arora has based HalloApp in collaboration together with his former WhatsApp colleague Michael Donohue. Both Arora and Donohue have been amongst the early workers of the moment messaging app that Facebook acquired in 2014. Interestingly, HalloApp has many options that make it an in depth competitor to not simply WhatsApp but in addition Facebook itself.

Arora announced the launch of HalloApp on Twitter. He says that in contrast to conventional social media platforms (learn Facebook), his providing comes with no commercials, bots, likes, and followers and allows you to come on-line for actual associates.

“Our vision at HalloApp is to build a simple, safe, private place for people to connect and share what matters — with the people who matter most,” he said whereas concluding his lengthy thread on Twitter.

HalloApp makes use of entry to your cellphone deal with e book to attach you with individuals out there on its community. However, Arora on the corporate’s weblog mentioned that the platform would not acquire, retailer, or use any private data of its customers. He additionally emphasised that chats on HalloApp shall be end-to-end encrypted — one thing has helped WhatsApp achieve traction.

Unlike Facebook and different comparable social media platforms, HalloApp doesn’t use algorithms. It additionally doesn’t serve commercials. However, Arora indicated plans to convey a subscription-based mannequin to supply extra options sooner or later.

HalloApp is accessible for obtain by way of Apple’s App Store and Google Play store. It at present would not have Web entry like Facebook and WhatsApp, although.

The expertise that you’re going to get on HalloApp is just like Facebook and WhatsApp because it lets customers keep linked with their shut family and friends whose numbers are there in your contact e book. You can even go for particular person chats or group conversations and might submit images about what precisely is going on.

HalloApp enables you to share your images and chat with people and teams
Photo Credit: Google Play/ HalloApp

But nonetheless, Arora has not explicitly talked about WhatsApp — and even Facebook — on his public posts about HalloApp. This may very well be a advertising technique to not title a specific product on the preliminary stage. He, nonetheless, took a dig at each WhatsApp and Facebook by saying, “No misinformation spreading like wildfire.”

LinkedIn profiles of Arora and his co-founder Michael Donohue (former WhatsApp Engineering Director) suggest that each started HalloApp in September 2019.

After spending a yr at Google as part of its Corporate Development group, Arora joined WhatsApp in November 2011, and labored with the early group behind the moment messaging for over seven years earlier than quitting in November 2018. He was one of many key faces even earlier than Facebook acquired WhatsApp for a whopping $22 billion (roughly Rs. 1,64,175 crores). Arora even helped WhatsApp co-founders Jan Koum and Brian Acton signed the Facebook deal.