Packing battery tech no person makes use of in shopper gadgets and a half-horsepower motor, BlenderCap is likely one of the most ludicrously over-engineered merchandise we’ve seen in a scorching minute. At CES in Las Vegas, we took a more in-depth have a look at talked with the staff behind the product to search out out extra.
Let’s begin with, er, why do we want a transportable blender within the first place?
“We originally invented this just for personal use for making smoothies after the gym. I was going to CrossFit, and I wanted a protein shake after that. I made myself a shake, and it just got sort of melted and lumpy after you have worked out for an hour or two,” says Dakota Adams, co-founder on the firm. “Then the idea came along to put a blender onto these Hydroflask-style bottles. Matthew [Moore] and I became friends and began working on how to pack that technology into a tiny little cap.”
At the time, the duo was constructing a battery manufacturing facility for Apple in China, engaged on the blender on the facet. About a yr in the past, the duo give up their jobs at Apple to make the BlenderCap a actuality. In the method, they created an absolute beast of a blender.
“We discovered you can make margaritas smoothies. In testing, we’ve done an entire Costco bag of ice on a single charge. You can make 10 of them in a row,” laughs Adams. “We filled an entire five-gallon Home Depot bucket of margaritas. What that translates to in real life, is that instead of charging it every day, you charge it once a week or every two weeks.”
Battery tech is the corporate’s power, and the founders ended up utilizing customized batteries with know-how that’s beginning to present up in next-generation electrical automobiles.
The blender cap weighs round a pound, and it’s tremendous easy: There’s just one button. Press and maintain to mix, or double-click to mix for 25 seconds. It fees with USB-C, and the corporate determined to make use of the identical thread sample that Hydroflask makes use of, which suggests it’s appropriate with a lot of thermos-like bottles that lots of people already personal.
“We sell it as a kit – it comes with a 32-ounce vacuum-insulated bottle that’s dual wall stainless steel, and dishwasher safe. It comes with a BlenderCap, a blade cover, and dual-twist cap, which transforms the wide-mouth bottle into a smoothie-mouth,” says Matthew Moore, the corporate’s different co-founder. “It charges over USB-C, and you can buy it for $129”
It isn’t but attainable to purchase the blender cap by itself; the corporate says it’s as a result of it’s attempting to maintain the variety of merchandise it sells manageable.
“In the future, we are probably going to offer it on its own, or with different size bottles etc, using more of a kitting methodology. Right now, just to limit the SKU count and make it simple for launch, we are just selling the one kit,” Moore explains. “We found that a single 32-ounce bottle is what most people wanted it in early testing.”
Pre-orders for the equipment opened on January 4, and transport begins late subsequent month. The firm says its merchandise are already manufactured; it simply have to determine the logistics of getting it right here.
Their personal manufacturing facility
Perhaps unusually, Cruz has its personal manufacturing facility constructing the BlenderCap.
“We’re leasing factory space at a really high-end manufacturer in Shanghai, and we own all the equipment and the robots building this. So we actually have on our assembly line – we designed the entire assembly line – and we’ve got more robots than people putting this together,” says Adams. “It’s crazy. There are glue dispensing robots, automatic screw dispensers. It’s beautiful. Frankly, that was a bit aspirational. And we’re really happy to have our own dedicated factory building.”
For its first batch, the corporate is manufacturing 6,000 of the BlenderCaps, and is ramping as much as sustaining manufacturing.
The firm claims it’ll be worthwhile from day one, and has began to have a look at what the subsequent era of merchandise may be. We requested, however the firm isn’t fairly keen to share what’s subsequent.
“We’ve got a secret product coming up,” laughs Adams. “Obviously, this battery tech can go into many different devices, and we have a whole product roadmap, and are excited to build out an ecosystem around what we have here, and then other new consumer products. One of the things that we’ve observed in the market, is all these DTC brands over the last 10 years came in basically just rebranding cheap Chinese commodity products, a lot of plastic enclosures and just junk. We have this design philosophy that we grew up on at Apple for 10 years of really putting our heart and soul into products. So we’ve got a whole bunch of products coming along the same philosophy: minimalist, super high end materials. From there, we’ll see where it goes”
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