Ex-Apple designer Jony Ive is now designing costly issues for Ferrari, too

LoveFrom, the design agency headed by Jony Ive and Marc Newson, has entered into a creative partnership with Ferrari and Ferrari’s holding firm Exor to design presumably automotive-related tasks and discover “the business of luxury” (via Bloomberg). LoveFrom’s output has remained considerably unknown since Ive left Apple to start out the design agency in 2019, and Ferrari marks simply the second high-profile partnership for the corporate following a separate cope with Airbnb final yr.

Details on what LoveFrom is definitely doing for the posh carmaker or Exor are slim. “The first expression of this new partnership will bring together Ferrari’s legendary performance and excellence with LoveFrom’s unrivalled experience and creativity that has defined extraordinary world changing products,” Exor writes, with out explaining what the businesses will do collectively.

The Financial Times reports that partnership contains contributions to Ferrari’s first electrical automobile, which the corporate plans to introduce in 2025. Ferrari additionally has a connection to a present Apple govt in Eddy Cue; Apple’s senior vp of companies sits on Ferrari’s board of directors.

Both Jony Ive and Marc Newson have well-documented opinions about fashionable vehicles — they’re “insipid” and “at the bottom of a trough” — so it could be fascinating to see what they might do with an electrical Prancing Horse. But it appears simply as attainable LoveFrom creates a five-figure jacket or handbag instead. Like with Airbnb, the one factor that may be assured is an trade of clout. Ferrari and Exor are, at the very least partly, paying to connect their manufacturers to the great design style for which Ive and Newson are recognized. Maybe that’s value greater than connecting them to anyone particular undertaking.

What’s extra sure is that it helps increase the profile of the duo’s design agency which, till now, remained much more ethereal than Ive’s {hardware} designs for Apple. The firm and its work are so arduous to understand that the primary lead to a Google search of “LoveFrom” is a fan site.