Eros Now, Google Cloud Team Up to Offer Automated Subtitles

Google is automating subtitles on Eros Now. On Monday, ErosSTX introduced that it has collaborated with Google Cloud to make use of the latter’s “artificial intelligence (AI) technology” to generate subtitles for Eros Now’s complete catalogue of flicks and originals. Eros Now claims it is the primary streaming service globally to automate what has beforehand been a “manual and demanding workflow”. Eros Now’s automated subtitles will likely be first accessible in Arabic, adopted by “other significant markets” that eat Indian leisure around the globe.

ErosSTX revealed that it took over six months for knowledge scientists to good Google Cloud’s automation course of because it needed to take care of quite a lot of challenges — with gender non-neutral languages and completely different punctuations posing the largest hurdles. It can deal with quite a lot of genres and modernisation of languages, Eros Now claims, and the automated subtitling system performs “equivalent to human level”, which is each daring and obligatory given the cultural nuances required of subtitles in leisure.

Google Cloud depends on AI frameworks and an enormous quantity of pre-existing knowledge to create automated subtitles for Eros Now, with an in-house ErosSTX crew coaching the mannequin. In different phrases, they’re doing machine studying. Eros Now believes it will assist bolster viewers engagement and result in “Text to Speech” automation alternatives sooner or later.

“Eros has always been a pioneer in adopting technology to satiate the demands of audiences and build a deeper connection with them by offering unlimited entertainment,” Eros Now CEO Ali Hussein mentioned in a ready assertion. “The innovative use of artificial intelligence and machine learning will give customised subtitled content for the global audience, allowing us to target a wider set of subscribers and drive engagement across Eros Now’ rich consumer offering.”

Google Cloud India Managing Director Bikram Singh Bedi added: “With the power of AI built on Google Cloud, Eros Now can deliver automated subtitles to further enhance the viewing experience of its users.”