According to Elon Musk, Apple has “fully resumed” promoting on Twitter. The billionaire made the remark throughout a he broadcast from his personal aircraft on Saturday night. On November twenty eighth, Musk Apple had “mostly stopped advertising on Twitter” and threatened to take away the platform’s iOS shopper from the App Store. “Do they hate free speech?” Musk requested his followers and went on to play up the censorship angle.

Apple briefly stopped promoting on Twitter following the in Colorado Springs on November nineteenth. The outlet notes manufacturers are likely to their dial again their Twitter adverts following shootings and disasters, primarily as a result of they don’t need to see their merchandise subsequent to tweets about human tragedy.

Two days after blasting Apple, Musk mentioned he had . “We resolved the misunderstanding about Twitter potentially being removed from the App Store,” he posted. “Tim was clear that Apple never considered doing so.” On Saturday, Musk added Apple was the most important advertiser on Twitter. That similar day, he thanked advertisers “.”

Separately, Platformer’s Zoë Schiffer on Saturday that Amazon additionally had plans to begin promoting on Twitter once more. The retail big has reportedly dedicated to spending roughly $100 million per yr, “pending some security tweaks to the company’s ads platform.”

News of Apple and Amazon returning to Twitter comes amid ongoing stories that the corporate’s promoting income has dropped considerably since Musk’s . During the primary week of the World Cup in Qatar, the corporate solely made about 20 p.c of the advert income it anticipated to throughout that interval, in line with The Times. In latest weeks, the corporate has repeatedly lower its inner income projections for the ultimate three months of the yr. Initially, Twitter reportedly anticipated to earn about $1.4 billion in This fall however has since lower that quantity to $1.1 billion. Musk beforehand informed workers the corporate was in dire monetary straits and warned