Disney+ Hotstar Adds Audio Descriptive Commentary in Hindi for IPL Matches

Making the continuing Tata IPL 2022 extra accessible to its customers, Disney+ Hotstar has launched Audio Descriptive Commentary in Hindi. The function, as its title suggests, permits Disney+ Hotstar customers to listen to detailed commentary of IPL matches. It is aimed to assist visually impaired, aged, and common cricket followers to get each element of the match whereas it is occurring on the sphere and working reside on the display. The commentary is carried out by cricket commentators of Prasar Bharti alum — the voices that have been heard on radio and tv up to now.

The new Audio Descriptive Commentary in Hindi function is out there to viewers in India, Canada, and Singapore for 4 playoff IPL 2022 matches till May 29, the streaming platform stated in an announcement.

Disney+ Hotstar customers can hear the audio commentary from Prasar Bharti alumni, particularly, Sanjay Banerjee, Ajay Mehra, Sunil Vaidya, and Naveen Srivastava.

“By making the on-field action inclusive, through its pioneering technological innovations, Disney+ Hotstar aims to cater to under-served communities and the elderly. This will significantly increase their access to live sports so that every Indian household can partake in the excitement and fun of watching IPL,” the platform stated.

Users can allow the Audio Descriptive Commentary in Hindi by going to the audio settings whereas watching the IPL matches.

With the introduction of the brand new commentary function, Disney+ Hotstar has primarily introduced its streaming platform nearer to conventional mediums of watching cricket matches — the radio and tv. It would assist the corporate appeal to extra Indian cricket followers.

For the previous couple of years, Disney+ Hotstar, previously referred to as Hotstar, has been in a position to achieve reputation amongst cricket lovers, due to the unique digital rights it has for reside streaming IPL matches.

Earlier this month, Disney+ Hotstar reported 50.1 million paid subscribers, representing practically 36 p.c of the full Disney+ subscriber base. The platform additionally frequently ties up with numerous telecom operators together with Airtel, Vi, and Jio to supply its bundled subscription for his or her pay as you go and postpaid clients — to proceed to leverage the rising variety of smartphone customers within the nation to develop its consumer base.