Curbing Misinformation Critical in Age of AI, Says YouTube India Director

YouTube on Wednesday mentioned curbing misinformation is crucial for platforms and society as tech evolves and AI powered instruments are available, and asserted that the video streaming platform will act swiftly in opposition to technically manipulated content material that goals to mislead customers and trigger actual world hurt.

YouTube has has nicely established neighborhood pointers in place that decide what sort of content material is allowed on the platform, Ishan John Chatterjee, Director, India, YouTube, mentioned at a media briefing.

“Content moderation is a critical challenge for YouTube and also for society as whole as tech evolves,” he mentioned to a query on YouTube’s content material moderation strategy within the backdrop of AI shifting to level the place people on display screen are being changed by AI avatars and highly effective new age instruments.

“One of the policies besides different things like violence and graphic content is…about misinformation and content that is technically manipulated to mislead users and cause real world harm…That is not allowed on our platform and we will act against it,” he vowed.

YouTube, he mentioned, is dedicated to imposing its insurance policies persistently globally, and particularly in India.

“We are constantly evolving processes and technologies to make sure we are able to meet this challenge. Earlier this year… Sundar Pichai announced two things we will be looking at… Meta data and watermarks that will come….on content AI generated and those are ways for viewers and us to use AI to detect it,” he mentioned.

Crackdown on misinformation is an space of crucial significance to the platform, based on Chatterjee.

“We have made significant investment and advances in doing it. But we know that our work here is never done, so we’ll continuously keep investing in this area,” he mentioned.

YouTube, which is celebrating 15 years of launch of localised model in India, additionally shared insights into how the ingenuity of Indian creators coupled with evolving preferences of followers are defining vital developments in creation, consumption and popular culture.

YouTube mentioned it continues to broaden artistic instruments, methods to monetise and assist creators interact with audiences in significant methods, on the similar time giving creators and viewers a protected expertise to create and join.

“We will continue to be laser focused on making YouTube the best platform for long-term success,” Chatterjee added.

Listing out the important thing developments that showcase the impression of Indian creators and followers in shaping the digital video panorama and creator economic system in India, he talked about that creation has turn out to be frictionless, and that consumption is multiformat and seamless.

More artistic instruments have spurred an enlargement of codecs, which in flip resulted in additional tales, extra scale, and better impression.

In truth, 69 per cent of Gen Z in India (surveyed) prefer it when their favourite creators are creating in several codecs like brief kind, lengthy kind, podcasts, and dwell streams.

“With 71 per cent of people watching videos about a specific topic that they are into in multiple different formats, consumption has become boundless and seamless,” YouTube mentioned in a launch.