Bruce Willis was again in headlines final week as information broke that the actor had seemingly bought the rights to his face to Deepcake, a Russian AI firm specializing in deepfakes. Willis’ representatives, nevertheless, are contesting these studies.
Willis and Deepcake beforehand collaborated on a 2021 Russian phone ad, with an AI-generated likeness of the actor showing within the spot. The sale of Willis’ face to Deepcake reportedly allowed the corporate to create the actor’s digital twin in perpetuity to insert him into future films. Except this deal apparently doesn’t exist, per Willis’ representatives, regardless of quotes on Deepcake’s web site concerning the actor’s pleasure for his upcoming collaboration with the corporate.
In an announcement shared with the Hollywood Reporter, Willis’ representatives said that the actor “has no partnership or agreement with this Deepcake company.” Willis’ representatives didn’t instantly return Gizmodo’s request for additional remark.
According to the Hollywood Reporter, a consultant from Deepcake has mentioned that Willis’ digital-likeness can’t be bought, as these rights belong to him. While the corporate did collaborate with Willis on the beforehand Russian cellphone marketing campaign, any future use of Willis’ deepfakes by Deepcake can be as much as the actor. Deepcake didn’t instantly return Gizmodo’s request for a response to the Willis staff’s assertion.
“I liked the precision of my character. It’s a great opportunity for me to go back in time,” mentioned Willis on the Deepcake web site. “With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent.”
In March, Willis’ household introduced the actor’s retirement from performing on Instagram following his prognosis of aphasia. Willis’ digital twin might, theoretically, enable the actor to proceed his profession after retiring.
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https://gizmodo.com/bruce-willis-deepfake-deepcake-reps-deny-face-sale-1849608270
