Bigg Boss OTT Sets New Record With 10 Crore Unique Viewers on JioCinema

Bigg Boss OTT, the stay actuality TV present hosted by Salman Khan, has damaged new a report for streaming platform JioCinema. The season, which was accessible as a free 24-hour live-stream expertise was watched by over 10 crore distinctive viewers, clocking in practically 3,000 crore minutes of watch time, as per knowledge offered by the streamer. Excluding the IPL (Indian Premier League) sporting occasion, these numbers denote the very best viewership for a live-streamed occasion/ present in India. The season finale, streamed on August 14, garnered 2.3 crore viewers alone, with the episode hitting a peak concurrency of 72 lakh viewers tuning in to see who wins the competition.

“The kind of numbers that it has delivered this time, the kind of viewership is just staggering. In the entertainment space, this seems to have been one of the biggest in the world, and by a mile in India,” an unnamed JioCinema govt informed Variety. As per JioCinema, the eight-week-long season garnered 245 crore video views and 540 crore votes from followers, which reaffirms the present’s dedication to inserting the ability within the arms of the viewers. For the uninitiated, Bigg Boss’ idea is predicated on the Dutch actuality TV present known as Big Brother, the place a gaggle of members are locked inside a personal residence, devoid of any exterior communication for weeks on finish. The housemates can then nominate whoever they need to be eradicated till finally, certainly one of them stays and wins a money prize.

Viewers are additionally given the chance to vote on the individual they need to save from eviction, in India’s case, being named the ‘Asli Boss.’ In addition to the overall stay stream, JioCinema additionally added interactive in-app-exclusive options like multi-camera feeds, a Hype mode, and stay chats — akin to the FIFA World Cup 2022 streams — with over 5.5 crore viewers utilizing them actively. All of this was made accessible freed from cost, much like their IPL streams, which guardian firm Viacom18 nabbed from Disney+ Hotstar in a $2.6 billion (about Rs. 21,613 crore) deal working till the yr 2027. For now, the one paid content material on the platform is its Premium tier membership, which grants entry to HBO and Peacock content material, for a yearly charge of Rs. 999.

“We’re not even three months old after the IPL has gotten over. So, time will tell. There’s a lot of learning that’s going on on the platform. It’s just phase one for us. So, too early to tell about the future. But, we’re very happy with the outcome so far,” the JioCinema govt defined when questioned about including paid Indian content material. Back in May, the streamer set a report, amassing 1,300 crore views inside the first 5 weeks of its IPL cricket event broadcast, reaching twice the variety of viewers when in comparison with the usual HD TV.

While all that is monumental for JioCinema, as a paying buyer for the service, I can not assist however discover how forcefully the streamer pushes Big Boss OTT and different Indian content material onto its customers — be it by way of clickbait notifications, or just flooding the display screen with Hindi language exhibits and flicks I’ve by no means confirmed curiosity in. The approach the interface is at present arrange, it takes a few scrolls for me to come across any new Hollywood content material — excluding those within the ‘Continue Watching’ part. There isn’t any solution to downvote titles you are not thinking about and in some bizarre circumstances, the telephone app asks me to offer my location info so it might probably advocate titles primarily based on my area. Here’s hoping that JioCinema fixes a few of its interface points quickly.