Behind the Scenes of Amazon’s Month-Long Great Indian Festival

Amazon Great Indian Festival 2021 sale is kicking off this Sunday, October 3 — earlier for those who’re on Prime — with offers, reductions, and presents on a variety of merchandise. The Amazon sale is touted to run as a month-long occasion this 12 months, much like final 12 months. There are additionally a number of new gadgets together with smartphones, tablets, and laptops which can be set to be accessible with low cost presents throughout the Amazon Great Indian Festival sale. Alongside common offers and reductions, Prime members will obtain further advantages together with early entry.

On this week’s episode of Gadgets 360 podcast Orbital, host Akhil Arora speaks with Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India, to debate all issues Amazon Great Indian Festival 2021 sale.

The dialogue begins with how Amazon tries to set festive gross sales aside from the common reductions and presents working on its e-commerce website. Ahuja says {that a} sale just like the Great Indian Festival is actually a celebration that brings deal with lakhs of small and medium enterprise sellers and native offline retailers.

Similar to final 12 months, Amazon is internet hosting this 12 months’s Great Indian Festival sale as a month-long occasion to draw clients searching for offers and reductions within the festive season. Prime members may also get early entry on Saturday, October 2.

Amazon Great Indian Festival Begins Tonight for Prime Members: Here’s a Preview of the Deals

However, not like Prime Day gross sales which can be completely designed for Amazon Prime members, the Great Indian Festival sale is obtainable to common clients as effectively.

Ahuja underlines that clients throughout this 12 months’s Amazon Great Indian Festival sale will recover from 1,000 new product launches from manufacturers similar to Apple, Samsung, Sony, OnePlus, and Xiaomi. It may also be the perfect time to buy Amazon Echo, Fire TV, and Kindle gadgets. There may also be Alexa good dwelling combo presents throughout the sale.

Amazon’s Ahuja additionally factors out the rising demand for laptops and tablets that’s pushed by the working from dwelling tradition. Ahuja additionally says that there was quite a lot of traction within the headphones class — with many Amazon clients shopping for headphones as their first product after sign-up.

Amazon Great Indian Festival 2021 Sale Starts Soon: How to Find Best Deals, What to Expect

In phrases of recent clients, Amazon is seeing progress from the tier two and tier three cities. The firm just lately expanded Indian language help on its market by introducing Bengali and Marathi as the 2 new languages. It can be working with numerous native retailers to fulfil rising demand for on-line procuring within the nation.

Ahuja says that Amazon is presently servicing nearly 100% of Indian pin codes at this second. He additionally notes that since January 2020, over three lakh new sellers joined the web market to promote their merchandise on-line.

Amazon Great Indian Festival 2021: Live Blog of the Latest Deals and Discounts

You can hearken to the whole dialogue by hitting the play button on the Spotify participant embedded above. You may also discover us on Amazon Music, Apple Podcasts, Google Podcasts, Gaana, JioSaavn, and wherever you get your podcasts.

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New Orbital episodes launch each Friday, so make certain to tune in every week.