Beats Teamed With Kim Kardashian to Turn Wireless Earbuds Into Fashion Accessories

Last November, we referred to as the Beats Fit Pro a excellent pair of wi-fi earbuds, however that was assuming the black, white, gray, and lilac shade choices fulfilled your concept of perfection. Nearly 10 months later, Beats has partnered with Kim Kardashian for three new Beats Fit Pro colorways, that includes far subtler shades than the unique lineup, designed to higher mix with a consumer’s pores and skin tone, outfit, or aesthetics.

Believe it or not, there was a time when earbud customers didn’t actually care what shade their headphones had been, and black was actually the one choice accessible to shoppers. That all modified when the iPod arrived, bringing with it an identical pair of white earbuds that shortly grew to become a standing image (in addition to a goal for thieves) that Apple has carried ahead by way of to its AirPods earbuds.

Now that wi-fi earbuds are designed to be worn all day lengthy throughout every little thing from exercises to work, they are often present in numerous totally different colours, letting customers specific their particular person types, together with choices from Razer that even put LED lightshows in your ears. But for essentially the most half, these colorways are the other of refined, with brilliant shades designed to attract the attention proper to the ear, turning customers into strolling billboards for the earbuds they’re sporting.

Kim Kardashian isn’t any stranger to Beats’ merchandise. Our first take a look at the Beats Fit Pro within the wild truly got here a month earlier than their official reveal, when Kim was noticed sporting the lilac choice late final yr. But the truth TV star is now formally tied to the model after working with the corporate to design three new shade choices for the Beats Fit Pro wi-fi earbuds: Moon, Dune, and Earth, that are described as “neutral colors” and “versatile hues” which can be “designed as a statement accessory” so “users can express their identity through color by creating monochromatic or contrasted looks.”

Strip away the advertising communicate and what we’re getting listed here are three new repaints of the earbuds that can doubtlessly mix in higher when worn and are the antithesis of the intense, daring colours we sometimes see wi-fi earbuds launched in. As for the {hardware} and its performance, nothing’s modified for the reason that Beats Fit Pro had been launched final yr.

The new Beats x Kim assortment is offered now by way of Apple’s website for $200, and at Apple’s brick-and-mortar shops, in addition to different Apple resellers like Amazon, in restricted portions.