Beats discontinues a number of merchandise together with Powerbeats, Solo Pro, and Beats EP

On the identical day that it introduced the brand new $200 Fit Pro earbuds, that are receiving common reward in early opinions, Apple’s Beats model is scaling down the remainder of its product lineup.

As seen by MacRumors, the corporate has quietly discontinued the Powerbeats, noise-canceling Solo Pro headphones, and entry-level Beats EP headphones. All three merchandise are now not accessible instantly from Apple, and whereas inventory might stay at third-party retailers, they’ll be gone as soon as present stock is bought by means of.

A Beats spokesperson confirmed the information, however declined to enter element on why these particular merchandise have gotten the axe. It’s cheap to invest that their gross sales got here in nicely beneath the corporate’s extra established hits. Clearly the Powerbeats, launched pretty just lately in March 2020, couldn’t match the demand of the true wi-fi Powerbeats Pro.

And within the case of headphones, over-ear mainstays just like the Solo 3 and Studio 3 are nonetheless sticking round, whereas the on-ear Solo Pros — launched after each of these pairs — are the primary to be discontinued.

With these modifications, according to Beats’ website, its product household now consists of the just-launched Fit Pro earbuds, Powerbeats Pro, Solo3, Studio3, and Beats Flex neckbuds on the backside of the road. Aside from earbuds and headphones, the corporate additionally continues to promote its Pill Plus Bluetooth speaker.