AT&T TV and its defunct AT&T TV Now sibling will formally develop into DirecTV Stream, a brand new unified service spun out of a deal between TPG Capital and AT&T for the telecommunication large’s streaming properties.

DirecTV started updating AT&T TV and AT&T TV Now prospects of the change on August 14th. On the welcome screens of each providers’ cell apps informing them that the change would formally happen on August twenty sixth, a spokesperson confirmed to The Verge. DirectTV Stream rebrands AT&T’s providers acquired within the TPG Capital deal, which didn’t embrace HBO Max. (WarnerMedia, dwelling to HBO Max, is about to merge with Discovery in mid-2022.)

Image: DirecTV

According to an organization news release, “AT&T satellite, streaming or IP video customers will automatically keep their video service, any bundled wireless, internet or HBO Max services, and associated discounts with no action needed.”

AT&T TV launched final yr as the corporate’s premium TV streaming expertise. AT&T TV Now, the corporate’s skinny streaming bundle, technically grew to become AT&T TV earlier this yr, and new prospects may now not join Now. (The firm said at the time that AT&T TV Now prospects would nonetheless have the ability to entry their accounts, nevertheless.)

If all of this sounds needlessly complicated, it’s. With any luck, this would be the final vital branding change that AT&T’s present or future streaming prospects see for some time.