AT&T is suing T-Mobile. On Tuesday, the provider filed a criticism with a federal courtroom within the Eastern District of Texas, accusing its rival of false promoting. T-Mobile’s lately launched “” marketing campaign is on the heart of the lawsuit. The activation features a that claims “92 percent of seniors in the US can’t get a wireless discount from Verizon and AT&T because they don’t live in Florida.”

The marketing campaign goals to attract consideration to a promotion that dates again to . Since 2017, the provider has supplied Unlimited 55+ plans that give folks 55 and older discounted entry to its community. For occasion, the present base degree package deal begins at with autopay and consists of “unlimited” speak, textual content and smartphone information.

In early 2020, started piloting its personal Unlimited 55+ plan. At the second, nonetheless, it’s solely obtainable in Florida. “Until Verizon and AT&T offer senior discounts outside of Florida, we’re helping their customers get access to the wireless discounts they deserve as part of our ,” T-Mobile says.

AT&T contends T-Mobile’s marketing campaign is “intentionally designed to deceive senior citizens.” The provider says T-Mobile’s web site consists of claims which might be “literally false.” Moreover, it notes that “AT&T has not ‘banned’ seniors from getting discounted services outside the state of Florida.” The firm factors to a program it has had in place since March 2015. AT&T gives members of , a nonprofit group that represents greater than 38 million seniors within the US, a $10 low cost off its Unlimited Premium plan, amongst different perks. That promotion is obtainable in all 50 US states. 

“T-Mobile’s claims are outright dishonest and completely false. It is not the first time they have spread misleading information,” an AT&T spokesperson stated. “AT&T offers wireless discounts to people of all ages, including seniors in all 50 states. The only way to stop the un-truthful carrier is apparently in a court of law, and that’s where we are.”

T-Mobile didn’t instantly reply to Engadget’s request for remark. AT&T is in search of damages and an injunction in opposition to the marketing campaign. The Unlimited 55 promotion isn’t the primary time T-Mobile has gotten in bother for its promoting. In 2020, the provider stated it could cease claiming its 5G community was extra dependable than that of its opponents after Verizon filed a .