Following this week’s closing of the Ultimaker/MakerBot merger, the mixed firm is asserting a brand new identify. The entity might be often known as [drumroll please] UltiMaker. As far as merged names go, it’s not a very thrilling one. The new firm identify is UltiMaker, with a camelcased “M” to acknowledge MakerBot’s place in all of this.

What is, maybe, extra intriguing is the ensuing govt shakeup. Current MakerBot CEO Nadav Goshen might be tasked with operating the brand new model, whereas Ultimaker CEO Jürgen von Hollen might be stepping away completely “after assisting with the integration and transition plans for the new company over the coming months.”

“With the completion of the merger behind us, we can now focus on integrating the two businesses further and begin creating significant value for customers with leading 3D printing solutions,” the now-former CEO mentioned in a launch tied to the announcement. “During the next few months, I look forward to helping the teams get started and take maximum advantage of the newly afforded opportunities.”

As beforehand mentioned, UltiMaker will preserve places of work in each New York and the Netherlands, the place the businesses are headquartered.

Image Credits: UltiMaker

Both manufacturers rode an preliminary desktop 3D printing bubble to success. Much of that hype has since worn off, and whereas industrial additive manufacturing maintains warmth, these kinds of shopper gadgets have largely maintained a comparatively area of interest function amongst hobbyists, prototypers and the tutorial sector.

When the deal was introduced in May, Goshen advised me:

The market, as an alternative of stepping up right into a extra skilled product line, went within the different course. That created confusion amongst prospects and extra fragmentation. It’s a really advanced know-how. We want to take a position. By combining the 2 corporations, we now have the dimensions to take a position and step out of the low-end options which can be on the market, to supply one thing that’s engineering grade, simple to make use of, however nonetheless inexpensive. This is the place the market stopped growing. The have to scale and additional make investments comes from the market and the necessity to gasoline that innovation.

Following right this moment’s information, the chief notes, “By combining our teams and technical expertise, we can work towards developing and delivering a comprehensive portfolio of products to support professional, educational, and light-industrial applications.”