Known for its wi-fi cameras, sensible video doorbells, and, extra not too long ago, its DIY house safety system, Arlo is increasing into the rising market of household monitoring and private security apps. “Features like 24/7 live agent emergency support, location sharing, family check-ins, and safety alerts provide on-the-go protection to keep you safe in a time of need,” mentioned Arlo’s SVP of merchandise, Tim Johnston, in a press release.

The Netgear-owned firm’s Arlo Safe app features a “Walk with Me” characteristic that permits you to maintain an on-screen button within the app as you stroll to your automobile or to your door if you really feel unsafe. If it’s not pressed, Arlo’s safety crew will try and contact you and name authorities to your location, and your emergency contacts might be alerted as properly.

Arlo can be providing a $30 Safe Button that may set off the emergency button within the app. So as an alternative of fumbling along with your smartphone, you possibly can simply faucet the transportable Bluetooth button in your pocket or hanging off your bag, form of just like the Ring panic button however one you can take with you.

Arlo Safe is coming into a market that’s largely dominated by Life360’s in style household safety service, which reported 42 million active users in its Q2 earnings this yr. Companies like Apple embody options like Arlo’s household location monitoring free of charge, and the most recent iPhone 14 and Apple Watch Series 8 units embody Crash Detection with out the necessity for a subscription. However, Arlo’s service can file audio and video within the occasion of a crash to assist emergency personnel perceive the scenario.

Arlo Safe is available in different monthly subscription tiers: a person plan for $4.99, households for $9.99, and a Pro plan that features each Arlo Safe and the corporate’s house safety and digital camera cloud recording service for $19.99 monthly.

The firm can be launching a boxed Family Safe Bundle for $119.99 that features two of the Safe buttons and a full yr of the Arlo Safe household plan, which might in any other case value $179.86 after 12 months. The bundle is available at Best Buy stores and can come to different retailers “soon.”