
Apple Podcasts is introducing a pair of new top 100 charts at the moment that observe subscription podcasts and subscription podcast channels. And as of day one, Amazon is on the prime.
Amazon’s secure of exhibits dominates the brand new charts. Morbid, SmartLess, and Something Was Wrong, which launch early for subscribers of Amazon-owned Wondery Plus, nab the highest three spots amongst subscriber exhibits within the US. The sort of limited-time exclusivity association, which is looser than the platform-exclusive association that Spotify has with exhibits like The Joe Rogan Experience and Call Her Daddy, seems to be working in driving subscriptions, even when it’s away from Amazon’s platforms.
Wondery Plus, in the meantime, is the highest subscription channel total within the US, Canada, and the UK. In the US, the Sword and Scale +PLUS Light (elegant!), The Binge, Luminary, and Pushkin Plus take the following 4 spots.
These new charts ought to give these paywalled exhibits and channels, which can not make it onto the principle rankings, somewhat extra visibility. I personally like it as a result of it lets me keep watch over which exhibits individuals are prepared to spend cash on.
Caveats abound, after all. Like the principle Apple Podcasts charts, these new ones use a novel and considerably opaque definition of “top.” That’s to say: these aren’t a direct measure of which exhibits and channels have essentially the most subscribers or are making essentially the most cash — although these components are factored in. Like Apple’s different podcast charts, these new charts base their rankings on a mixture of listener engagement, follows, and completion fee. They additionally weigh complete subscribers and engagement with subscription content material, Apple spokesperson Zach Kahn tells Hot Pod.
TL;DR: making a ton of cash isn’t sufficient to hit the highest of the checklist — individuals nonetheless need to be tuning in. Though in case you’re making all that money… likelihood is you’ve received some huge followers anyway.
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