Home Technology Apple Wanted Her Fired. It Settled On an Absurd Excuse

Apple Wanted Her Fired. It Settled On an Absurd Excuse

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Apple Wanted Her Fired. It Settled On an Absurd Excuse

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Photo: Ashley Gjøvik

It wasn’t very exhausting to inform which means the wind was blowing. Ashley Gjøvik had even been warned. Somewhere inside Apple, buddies and coworkers assured her, higher-ups had been having a conservation about learn how to pressure her out of her job. There was even consensus amongst these allies in regards to the route they’d take, that she’d violated her confidentiality settlement or positioned some proprietary asset in danger.

The solely factor giving the then-senior engineering program supervisor any pause—or hope—was that Apple itself didn’t appear involved about both. Despite inserting her on go away and instructing her to keep away from colleagues, the corporate made no try and hold her from viewing any delicate information. “I hadn’t lost any of my account access,” Gjøvik stated. “I still had access to the next four years of the Mac roadmap. I still had access to source code for future releases. I still had access to concept review documents.”

Unfortunately for Gjøvik, her buddies had been proper on the cash. The hammer fell in early September with the arrival of an emailed request to “speak” privately a few “sensitive Intellectual Property matter.” Right away, emails present, Gjøvik agreed to cooperate, telling the corporate she was “Happy to help!” Although Apple claimed the matter was critical, no dialogue would ever happen. Gjøvik’s repeated makes an attempt to accede to calls for had been flatly ignored, emails between the 2 events present.

Amid the back-and-forth, Gjøvik had just one stipulation: The dialog must be recorded in writing. Given the souring of their relationship, and different ongoing authorized issues, documenting the investigation appeared prudent, if not crucial—not some gratuitous try and evade scrutiny. But Apple ignored the request fully as if she’d merely stated, “No.”

“Since you have chosen not to participate in the discussion,” a second e mail to Gjøvik learn, “we will move forward with the information that we have.” Her entry to firm programs was out of the blue suspended. Gjøvik tried as soon as extra: “I am definitely willing to participate in your investigation,” she wrote, reiterating that she needed all the things in print. “I’d really like the opportunity to remedy any actual issues,” she added. “Please let me know what the issues are so I can make a good faith attempt at that.”

The subsequent e mail stated she’d been fired. Among the explanations Apple supplied, she’d “failed to cooperate” with what the corporate known as its “investigatory process.” It provided no specifics in regards to the “matter” of “intellectual property,” which Apple implied she’d in some way violated. Nearly every week would move earlier than she’d hear something extra.


Gjøvik, 35, had turn into persona non grata at Apple quickly after elevating issues internally this spring in regards to the vaporous poisonous chemical substances lengthy identified to have poisoned the soil beneath her Sunnyvale workplace. Among different polluters within the Nineteen Seventies, a microwave element maker that when occupied the location had let a slurry of acids, heavy metals, and industrial solvents soak into the bottom. A “groundwater plume” fabricated from poisonous waste as soon as prolonged for greater than a mile, encompassing faculties and tons of of properties. One of the extra harmful compounds was trichloroethylene, higher generally known as TCE.

Throughout the mid-twentieth century, TCE was extensively administered to dental sufferers and girls in childbirth, inhaled as a option to ease ache. Today, it’s a identified carcinogen related to childhood leukemia and low beginning weight, and different beginning defects.

The floor beneath Gjøvik’s workplace—identified internally as Stewart 1—was excavated within the mid-Nineteen Eighties and backfilled with gravel and concrete, one in all a number of efforts to mitigate the contamination. In 2014, the Environmental Protect Agency deemed the treatments adequate. But a yr later, air samples had been taken at close by properties and faculties and revealed TCE vapors had once more reached “unacceptable levels.” In 2019, a brand new EPA examine said the “vapor intrusion” difficulty had since been addressed however, it warned, a long-term repair nonetheless needed to be assessed.

Apple, which has its personal historical past of poorly handling poisonous waste in Sunnyvale, didn’t conduct enough testing, in accordance with Gjøvik, whose issues in regards to the noxious compound grew after she recalled having as soon as fainted at work for causes she couldn’t on the time clarify. She needed to know why Apple hadn’t finished extra to maintain workers abreast of the scenario and requested to speak to a well being and security supervisor. Notes she recorded throughout the dialog, later shared with the EPA, said: “Apple decided no legal requirement.”


Late within the night on Sept. 15, much less every week after Gjøvik was fired, a letter popped up in her inbox. It was from a high-powered legislation agency, O’Melveny & Myers LLP. Its earlier shoppers embrace Donald Trump, whom its attorneys defended over the “massive scam” generally known as Trump University. “On behalf of Apple Inc.,” the letter started. What adopted was the primary time Gjøvik realized any particulars in regards to the “intellectual property” she’d been accused of leaking.

The letter requested her to take away “certain images and video” that she’d posted on social media—a violation, it claimed, of a confidentiality settlement she’d signed six years in the past, after beginning at Apple. It didn’t level to any delicate paperwork. None of the fabric, in actual fact, was notably related to the costs she’d laid in opposition to the corporate. Instead, it listed two tweets. The first included a photograph of Gjøvik taken by her personal telephone.

The second tweet had by no means garnered a lot consideration, and there was a great cause for it: The data it contained wasn’t new. Nor was it notably newsworthy. Had it been something in any other case, one of many dozens of reporters following Gjøvik would’ve observed. They’re dependably ravenous—even for essentially the most trifling of Apple rumors.

The picture of Gjøvik contained in tweet no. 1 was captured by an app known as Glimmer, which is unique to Apple workers. The app takes quick movies of customers each time they choose up their telephones, checks the corporate conducts to enhance its facial recognition know-how. Tweet no. 2 was a handful of e mail screenshots inviting Gjøvik to volunteer for an “in-person study” wherein “high-resolution 3D scans” can be taken of her ears. Both tweets had been redacted by Gjøvik to protect firm e mail accounts and different particulars.

Gjøvik deleted the tweets as requested, however retained counsel to answer Apple. David L. Hecht, one of many nation’s main patent litigators, despatched the corporate a letter on her behalf, dismantling Apple’s claims little by little. “While I understand that Apple is not opposed to taking aggressive litigation postures (and indeed has a history of doing so),” Hecht wrote, “I remind you of your ethical duties as an attorney regarding the assertion of claims that have no basis in fact.”

Hecht famous, as an illustration, that the emails shared publicly by Gjøvik had been neither labeled confidential nor contained something “that could be considered secret or otherwise proprietary.”

“The posted image of the email merely noted what was already known to the public,” he stated. “It is no secret that Apple has been scanning a wide range of human ears to perfect its various AirPods products.” Hecht pointed to the truth that Apple’s vp of product advertising and marketing, Greg Joswiak, had spoken publicly about scanning folks’s ears: “We had done work with Stanford to 3D-scan hundreds of different ears and ear styles and shapes in order to make a design that would work as a one-size solution across a broad set of the population,” Joswiak told Wired in 2020 for an article touting the “runaway success” of Apple’s AirPods.

The images taken by Glimmer—shared with the Verge in August for a debut account of the app’s existence—had been additionally not the property of Apple, Hecht stated. Had it really tried, Apple couldn’t have landed a copyright. Copyrighted works beneath U.S. legislation should be “original intellectual conceptions of the author,” he famous.

“You have also not alleged how mere images of Ms. Gjøvik, in her home, taken by the Glimmer app, on Ms. Gjøvik’s own phone, could qualify as confidential and/or proprietary information under her [agreement],” Hecht added.

Gjøvik characterised the app as spyware and adware. “It was taking photos of me in my home, in my bathroom, in bed, anywhere I had my phone,” she stated. “And it stored these photos somewhere and uploads them sometimes to some place—they didn’t tell us much.”

Apple didn’t reply to a request for remark.

Gjøvik had signed a consent type permitting the app to be put in on the telephone, however she stated such calls to volunteer are sometimes handled as a “loyalty test.” Employees, she stated, are anticipated to take part. “Or we’ll be asked questions like, ‘Why aren’t you doing this to help us with these products?’” (The Verge reported comparable claims a month earlier than Gjøvik was fired.)

Gjøvik stated she nonetheless catches the app—previously generally known as “Gobbler”—attempting to entry to her iCloud, regardless that she’s now not on the firm. “Whenever I see it, I still cringe.”

Though not talked about by the letter, the Glimmer app is evocative of one other copyright case identified popularly because the “Monkey selfie.” During a visit into an Indonesian forest in 2008, a photographer deliberately left his digital camera on a tripod, attracting the discover of a crested black macaque. The endangered creature had picked up the digital camera and reportedly snapped tons of of images, together with many selfies. Because the images had been later shared extensively on-line with out the photographer’s permission, the incident spurred widespread debate amongst copyright wonks over who really owned the images. The U.S. Copyright Office ultimately weighed in, affirming that, within the U.S. at the least, images taken by non-humans weren’t eligible to copyright by anybody.

On their face, Apple’s claims in opposition to Gjøvik seem fully pretextual, Hecht informed Gizmodo by telephone. “In terms of what I’ve seen, yeah, they were looking for a reason to fire her,” he stated.

Bringing on Hecht was objectively a clever transfer by Gjøvik. He’s one of many few attorneys who can declare to have really crushed the notoriously litigious tech big. Only months in the past, his agency—Hecht Partners LLP—compelled Apple into settling a copyright lawsuit introduced in opposition to an organization known as Correllium, the maker of safety instruments used to detect flaws in iPhone software program. Apple, which had failed beforehand to amass the corporate, backed down days earlier than the trial would have begun.

“They were very upset that she was, you know, whistle-blowing,” Hecht stated, likening Apple’s investigation of Gjøvik as a seek for an issue that didn’t exist. “They’re looking to kind of smear her, you know, find some kind of story that works for them, some kind of narrative that she did something wrong.”

In August, Gjøvik filed charges with the U.S. National Labor Relations Board alleging retaliation for her prior complaints. Gjøvik says she was additionally pressed into discussing an incident of sexual harassment after briefly mentioning the incident throughout an unrelated assembly with an worker useful resource official. The solely motion the corporate took, she stated, was to determine her to the individual she’d accused. Before being fired, Gjøvik had additionally joined different ladies on the firm who spoke publicly about controversies on the firm, together with their experiences with sexism and different types of discrimination.

Gjøvik’s expenses in opposition to Apple are represented by one other legal professional, Erika Angelos Heath, whose specialty lies in employment contracts and wrongful termination claims. Legal motion in opposition to Apple, she stated, is being weighed by her and her consumer.

“California law is highly protective of employees who face retaliation after coming forward to complain about certain issues affecting the workplace, such as discrimination and health & safety matters,” Heath stated in a press release. “Our case is still in the investigatory stage, but Ms. Gjovik alleges that Apple used purported violations of its intellectual property agreement as a pretext for retaliating against her while the company was in the process of investigating her complaints about harassment and discrimination.”

Unemployed, Gjøvik is now in her fourth yr of legislation college at Santa Clara University the place she’s obtained awards and been printed on public well being, privateness, and human rights. She’s additionally working with a legislation heart that aids refugees struggling to navigate the nation’s asylum course of. Regardless of whether or not her rift with Apple ever breaks in her favor, the expertise, for her, has been an eye-opener.

“The first step to get Apple to change its culture is to allow its employees to be able to speak out openly. That’s step one. We need them to feel like they can talk to lawyers and the government and each other,” she stated.

Without, she added, getting fired.

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https://gizmodo.com/apple-wanted-her-fired-it-settled-on-an-absurd-excuse-1847868789