Apple updates Eddy Cue’s title to raised mirror its flip to companies

Apple rolled out a small however significant replace to senior govt Eddy Cue’s job title on Thursday that options an space of curiosity the corporate has lengthy been targeted on: companies (via 9to5Mac). Eddy Cue is a longstanding veteran at Apple who helped construct iTunes and the App Store, however his new title of “Senior Vice President, Services” displays the corporate’s more and more vital facet hustle, if not outright transformation right into a media enterprise and subscription peddler.

Prior to Thursday, Eddy Cue was senior vice chairman of web software program and companies, with responsibilities that included overseeing the iTunes Store, Apple Music, Apple Pay, Maps, Search Ads, iCloud, and iWork. His new job description emphasizes Apple’s subscription darlings:

Eddy oversees the total vary of Apple’s companies, together with Apple Music, Apple News, Apple Podcasts, the Apple TV app, and Apple TV Plus, in addition to Apple Pay, Apple Card, Maps, Search Ads, Apple’s iCloud companies, and Apple’s productiveness and creativity apps.

Apple nonetheless makes a ton of cash promoting {hardware} and software program — incomes a complete of $81.43 billion throughout the third quarter of 2021 — however its companies enterprise has particularly been rising as of late, incomes an all-time income excessive of $17.5 billion throughout the identical quarter. Apple’s discovered main success in streaming hits like Ted Lasso that will have helped, and appears primed to take even larger, extra Game of Thrones-sized swings with reveals like Foundation later this fall.

Cue’s had a hand in lots of pies over his time at Apple, together with managing Siri for a interval earlier than Apple started to actively compete with Google Assistant. He’s additionally now infamously referred to as one of many few executives who pushed for Apple to deliver iMessage to Android, due to an e-mail alternate between Cue and senior vice chairman of software program engineering Craig Federighi that was dug up as a part of the Epic v. Apple antitrust lawsuit.

A title change won’t imply that a lot when it comes to what Cue does day after day, however it’s but extra proof that Apple’s companies enterprise is right here to remain.