The TechCrunch crew is tough at work writing up the latest from Apple’s iPhone, iPad and Apple Watch occasion. They have good notes on the megacorp’s {hardware} updates. But what are the markets saying about the identical array of merchandise?

For these of us extra involved with efficient S&P dividend yields than display screen nit ranges, occasions like Apple’s confab are extra attention-grabbing for what they may imply for the worth of the internet hosting firm than what number of GPUs a selected smartphone mannequin has. And, for as soon as, Apple’s inventory could have finished one thing a little bit attention-grabbing throughout the occasion!

Observe the next chart:

Image Credits: TechCrunch/Y Charts

This is a one-day chart, thoughts, so we’re taking a look at intraday adjustments. We’re zoomed in. And Apple kinda took a little bit of a dive throughout its occasion that kicked off at 1 p.m. within the above chart.

Normally nothing of import occurs to Apple’s shares throughout its displays. Which feels bizarre, frankly, as Apple occasions element the product combine that may generate a whole lot of billions in income. You’d assume that they’d have extra influence than their regular zero.

But as we speak, we had actual share value motion when the occasion wrapped round 2 p.m. ET. Perhaps buyers had been hoping for extra dear gadgets? Or had been hoping Apple had extra up its sleeve? How you charge that vacation Apple product lineup is a matter of non-public desire, however buyers seem to have weighed in barely to the detrimental.

Worth round $2.5 trillion, every 1% that Apple’s inventory strikes is price $10 billion. Apple’s lack of 1.5% as we speak — roughly; buying and selling continues as I write this — is price greater than Mailchimp. It’s some huge cash.

You can learn the remainder of our protection from the Apple occasion here. Enjoy!